M/phmtrc alys ishquant/semiq at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$63.50

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$63.50

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$8.26 with Oscar vs $269.30 with Careworks (Rockport Community) — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Oscar HIX $8.26 ↓ -87%
Simply MGMCR $9.78 ↓ -85%
Simply Healthcare HIX $10.60 ↓ -83%
Molina Healthcare MGMCR $12.06 ↓ -81%
AvMed HMOFI $15.24 ↓ -76%
United OptionsPPO $15.43 ↓ -76%
Sunshine State Health Plan QHP $16.19 ↓ -75%
AvMed ASOEO $17.78 ↓ -72%
Aetna ASA $19.05 ↓ -70%
Molina Healthcare HIX $20.32 ↓ -68%
Humana HMO $24.13 ↓ -62%
Humana PPO $24.13 ↓ -62%
United GlobalBenefitPlan $28.57 ↓ -55%
AvMed HIXOON $31.75 ↓ -50%
Prime Health Sheriff COMM $31.75 ↓ -50%
Plotkin Health COMM $31.75 ↓ -50%
Prime Health Sheriff WORKERSCOMP $31.75 ↓ -50%
Multiplan Primary $49.53 ↓ -22%
PPO Next COMM $53.98 ↓ -15%
Multiplan Complementary $53.98 ↓ -15%
PPO Next PPO $53.98 ↓ -15%
NovaNet COMM $57.15 ↓ -10%
United AllPayerAppendix $149.16 ↑ +135%
CorVel Corporation WORKERSCOMP $255.84 ↑ +303%
Prime Health WC $261.22 ↑ +311%
Careworks (Rockport Community) WORKERSCOMP $269.30 ↑ +324%
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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M/phmtrc alys ishquant/semiq at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $244.00 $143.50 – $1,270.48
Adventhealth Daytona Beach Daytona Beach $326.82 $169.02 – $296.94
Adventhealth Lake Wales Lake Wales $455.16 not published
Adventhealth Palm Coast Parkway Palm Coast $1,202.54 $169.02 – $380.01
Adventhealth Tampa Tampa $1,666.44 $177.91 – $394.97
AdventHealth New Smyrna Beach New Smyrna Beach $745.57 $169.02 – $388.65
Adventhealth Port Charlotte Port Charlotte $1,101.73 $177.91 – $324.87
cleveland clinic florida weston hospital Weston $971.10 $37.09 – $603.00

All Florida hospitals for this procedure →