Liver imag w/vasclr flow at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$5,058.25

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$5,058.25

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$778.97 with Simply vs $4,552.43 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Simply MGMCR $778.97 ↓ -85%
Molina Healthcare MGMCR $961.07 ↓ -81%
United AllPayerAppendix $1,101.15 ↓ -78%
AvMed HMOFI $1,213.98 ↓ -76%
United OptionsPPO $1,229.15 ↓ -76%
Sunshine State Health Plan QHP $1,289.85 ↓ -75%
AvMed ASOEO $1,416.31 ↓ -72%
Aetna ASA $1,517.47 ↓ -70%
Molina Healthcare HIX $1,618.64 ↓ -68%
CorVel Corporation WORKERSCOMP $1,887.44 ↓ -63%
Humana HMO $1,922.13 ↓ -62%
Humana PPO $1,922.13 ↓ -62%
Prime Health WC $1,927.18 ↓ -62%
Careworks (Rockport Community) WORKERSCOMP $1,986.78 ↓ -61%
United GlobalBenefitPlan $2,276.21 ↓ -55%
Plotkin Health COMM $2,529.13 ↓ -50%
AvMed HIXOON $2,529.13 ↓ -50%
Prime Health Sheriff COMM $2,529.13 ↓ -50%
Prime Health Sheriff WORKERSCOMP $2,529.13 ↓ -50%
Multiplan Primary $3,945.43 ↓ -22%
Multiplan Complementary $4,299.51 ↓ -15%
PPO Next PPO $4,299.51 ↓ -15%
PPO Next COMM $4,299.51 ↓ -15%
NovaNet COMM $4,552.43 ↓ -10%
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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Liver imag w/vasclr flow at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City not published $540.30 – $1,158.73
Adventhealth Tampa Tampa $4,228.74 $497.56 – $2,044.56
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE $4,229.00 $1,101.15 – $2,068.60
Adventhealth Port Charlotte Port Charlotte $2,179.25 $519.99 – $1,035.36
cleveland clinic florida weston hospital Weston $3,150.55 $19.45 – $3,946.55
martin north hospital Stuart $132.60 $17.40 – $623.71
indian river hospital Vero Beach $132.60 $17.66 – $623.71
Boca Raton Regional Hospital BOCA RATON $3,598.40 $532.24 – $3,615.01

All Florida hospitals for this procedure →