Herpes simplex virus isolation at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$35.55

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

$35.55

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$5.47 with Simply vs $98.87 with Careworks (Rockport Community) — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Simply MGMCR $5.47 ↓ -85%
Molina Healthcare MGMCR $6.75 ↓ -81%
AvMed HMOFI $8.53 ↓ -76%
United OptionsPPO $8.64 ↓ -76%
Sunshine State Health Plan QHP $9.07 ↓ -74%
AvMed ASOEO $9.95 ↓ -72%
Aetna ASA $10.66 ↓ -70%
Molina Healthcare HIX $11.38 ↓ -68%
Humana HMO $13.51 ↓ -62%
Humana PPO $13.51 ↓ -62%
United GlobalBenefitPlan $16.00 ↓ -55%
Prime Health Sheriff WORKERSCOMP $17.77 ↓ -50%
Prime Health Sheriff COMM $17.77 ↓ -50%
AvMed HIXOON $17.77 ↓ -50%
Plotkin Health COMM $17.77 ↓ -50%
Multiplan Primary $27.73 ↓ -22%
Multiplan Complementary $30.22 ↓ -15%
PPO Next PPO $30.22 ↓ -15%
PPO Next COMM $30.22 ↓ -15%
Humana TRICARE $30.69 ↓ -14%
NovaNet COMM $31.99 ↓ -10%
TriWest Healthcare Alliance FED $33.18 ↓ -7%
United VACCN $33.86 ↓ -5%
United AllPayerAppendix $33.86 ↓ -5%
NDMS Definitive Care MGMCR $33.86 ↓ -5%
Veterans Evaluation Services MCR $33.86 ↓ -5%
Hospice Big Bend FED $33.86 ↓ -5%
Humana MGMCRHMO $33.86 ↓ -5%
Wellmed MGMCR $33.86 ↓ -5%
Humana MGMCRPPO $33.86 ↓ -5%
BCBS MCRHMO $34.54 ↓ -3%
BCBS MCRPPO $34.54 ↓ -3%
United MCR $34.54 ↓ -3%
Aetna MCR $34.71 ↓ -2%
Sunshine State MCR $35.55 ↑ +0%
WellCare MCR $35.55 ↑ +0%
American Health Plan MCR $35.89 ↑ +1%
Healthspring of Florida MGMGR $36.23 ↑ +2%
Florida Complete Care MCR $36.23 ↑ +2%
Align Senior Care MGMCR $36.23 ↑ +2%
Gold Kidney of Florida MCR $36.91 ↑ +4%
Clear Spring Health MCR $37.25 ↑ +5%
Centurion GVT $37.25 ↑ +5%
Ultimate Health Plan MCR $38.94 ↑ +10%
Longevity Health Plan MCR $40.63 ↑ +14%
Oscar HIX $45.71 ↑ +29%
Simply Healthcare HIX $52.82 ↑ +49%
CorVel Corporation WORKERSCOMP $93.93 ↑ +164%
Prime Health WC $95.90 ↑ +170%
Careworks (Rockport Community) WORKERSCOMP $98.87 ↑ +178%
Aetna PPO not published by hospital
Aetna HMO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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Herpes simplex virus isolation at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $63.36 $33.86 – $127.44
Adventhealth Daytona Beach Daytona Beach $93.32 $32.17 – $56.51
Adventhealth Lake Wales Lake Wales $130.66 $33.86 – $75.17
Adventhealth Palm Coast Parkway Palm Coast $93.32 $32.17 – $72.32
Adventhealth Tampa Tampa $124.44 $33.86 – $75.17
AdventHealth New Smyrna Beach New Smyrna Beach $86.86 $32.17 – $73.97
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE $672.00 $27.09 – $102.94
Adventhealth Port Charlotte Port Charlotte $249.89 $33.86 – $61.83

All Florida hospitals for this procedure →