Hepatobiliary system imaging at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$10,517.10

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$10,517.10

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$848.52 with United vs $9,465.39 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
United AllPayerAppendix $848.52 ↓ -92%
Simply MGMCR $1,619.63 ↓ -85%
CorVel Corporation WORKERSCOMP $1,625.35 ↓ -85%
Prime Health WC $1,659.56 ↓ -84%
Careworks (Rockport Community) WORKERSCOMP $1,710.89 ↓ -84%
Molina Healthcare MGMCR $1,998.25 ↓ -81%
AvMed HMOFI $2,524.10 ↓ -76%
United OptionsPPO $2,555.66 ↓ -76%
Sunshine State Health Plan QHP $2,681.86 ↓ -75%
AvMed ASOEO $2,944.79 ↓ -72%
Aetna ASA $3,155.13 ↓ -70%
Molina Healthcare HIX $3,365.47 ↓ -68%
Humana PPO $3,996.50 ↓ -62%
Humana HMO $3,996.50 ↓ -62%
United GlobalBenefitPlan $4,732.69 ↓ -55%
Prime Health Sheriff COMM $5,258.55 ↓ -50%
Plotkin Health COMM $5,258.55 ↓ -50%
AvMed HIXOON $5,258.55 ↓ -50%
Prime Health Sheriff WORKERSCOMP $5,258.55 ↓ -50%
Multiplan Primary $8,203.34 ↓ -22%
Multiplan Complementary $8,939.53 ↓ -15%
PPO Next PPO $8,939.53 ↓ -15%
PPO Next COMM $8,939.53 ↓ -15%
NovaNet COMM $9,465.39 ↓ -10%
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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Hepatobiliary system imaging at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $2,321.60 $403.35 – $943.43
Adventhealth Daytona Beach Daytona Beach $1,203.02 $396.60 – $696.76
Adventhealth Lake Wales Lake Wales $5,046.36 $417.47 – $926.79
Adventhealth Palm Coast Parkway Palm Coast $1,275.05 $396.60 – $891.68
Adventhealth Tampa Tampa $1,891.53 $417.47 – $926.79
AdventHealth New Smyrna Beach New Smyrna Beach $1,765.34 $396.60 – $911.97
Adventhealth Port Charlotte Port Charlotte $3,408.58 $417.47 – $762.31
cleveland clinic florida weston hospital Weston $2,445.30 $29.82 – $2,946.10

All Florida hospitals for this procedure →