Fetal hemoglobin rosette at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$531.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$531.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$8.49 with Humana vs $477.90 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Humana TRICARE $8.49 ↓ -98%
TriWest Healthcare Alliance FED $9.17 ↓ -98%
Wellmed MGMCR $9.36 ↓ -98%
Hospice Big Bend FED $9.36 ↓ -98%
Humana MGMCRHMO $9.36 ↓ -98%
Humana MGMCRPPO $9.36 ↓ -98%
Veterans Evaluation Services MCR $9.36 ↓ -98%
NDMS Definitive Care MGMCR $9.36 ↓ -98%
United VACCN $9.36 ↓ -98%
United AllPayerAppendix $9.36 ↓ -98%
BCBS MCRPPO $9.55 ↓ -98%
BCBS MCRHMO $9.55 ↓ -98%
United MCR $9.55 ↓ -98%
Aetna MCR $9.59 ↓ -98%
WellCare MCR $9.83 ↓ -98%
Sunshine State MCR $9.83 ↓ -98%
American Health Plan MCR $9.92 ↓ -98%
Align Senior Care MGMCR $10.02 ↓ -98%
Healthspring of Florida MGMGR $10.02 ↓ -98%
Florida Complete Care MCR $10.02 ↓ -98%
Gold Kidney of Florida MCR $10.20 ↓ -98%
Clear Spring Health MCR $10.30 ↓ -98%
Centurion GVT $10.30 ↓ -98%
Ultimate Health Plan MCR $10.76 ↓ -98%
Longevity Health Plan MCR $11.23 ↓ -98%
Oscar HIX $12.64 ↓ -98%
Simply Healthcare HIX $14.60 ↓ -97%
Simply MGMCR $81.77 ↓ -85%
CorVel Corporation WORKERSCOMP $91.24 ↓ -83%
Prime Health WC $93.16 ↓ -82%
Careworks (Rockport Community) WORKERSCOMP $96.04 ↓ -82%
Molina Healthcare MGMCR $100.89 ↓ -81%
AvMed HMOFI $127.44 ↓ -76%
United OptionsPPO $129.03 ↓ -76%
Sunshine State Health Plan QHP $135.41 ↓ -74%
AvMed ASOEO $148.68 ↓ -72%
Aetna ASA $159.30 ↓ -70%
Molina Healthcare HIX $169.92 ↓ -68%
Humana PPO $201.78 ↓ -62%
Humana HMO $201.78 ↓ -62%
United GlobalBenefitPlan $238.95 ↓ -55%
Prime Health Sheriff WORKERSCOMP $265.50 ↓ -50%
Plotkin Health COMM $265.50 ↓ -50%
AvMed HIXOON $265.50 ↓ -50%
Prime Health Sheriff COMM $265.50 ↓ -50%
Multiplan Primary $414.18 ↓ -22%
Multiplan Complementary $451.35 ↓ -15%
PPO Next PPO $451.35 ↓ -15%
PPO Next COMM $451.35 ↓ -15%
NovaNet COMM $477.90 ↓ -10%
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Fetal hemoglobin rosette at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $30.92 $9.36 – $35.68
Adventhealth Daytona Beach Daytona Beach $179.24 $8.89 – $15.62
Adventhealth Tampa Tampa $96.16 $9.36 – $20.78
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE $187.00 $7.49 – $100.00
Adventhealth Port Charlotte Port Charlotte $68.94 $9.36 – $17.09
cleveland clinic florida weston hospital Weston $48.10 $2.81 – $62.90
martin north hospital Stuart $78.65 $2.96 – $90.75
indian river hospital Vero Beach $48.10 $2.81 – $59.20

All Florida hospitals for this procedure →