Established Patient Office Visit (level 5) at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$1,660.95

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$1,660.95

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$98.00 with BCBS vs $15,000.00 with American Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
BCBS MCRPPO $98.00 ↓ -94%
BCBS MCRHMO $98.33 ↓ -94%
Aetna MCR $114.61 ↓ -93%
CorVel Corporation WORKERSCOMP $118.75 ↓ -93%
Prime Health WC $121.25 ↓ -93%
Careworks (Rockport Community) WORKERSCOMP $125.00 ↓ -92%
BCBS BSL $191.01 ↓ -88%
BCBS MBN $191.01 ↓ -88%
BCBS SBN $191.01 ↓ -88%
BCBS HMO $242.50 ↓ -85%
BCBS PPO $242.50 ↓ -85%
BCBS NWB $242.50 ↓ -85%
Aetna QHP $252.46 ↓ -85%
Simply MGMCR $255.79 ↓ -85%
Cigna NBN $289.01 ↓ -83%
Molina Healthcare MGMCR $315.58 ↓ -81%
Aetna PPO $350.46 ↓ -79%
Aetna HMO $350.46 ↓ -79%
United OptionsPPO $403.61 ↓ -76%
BCBS PHS $420.22 ↓ -75%
Sunshine State Health Plan QHP $423.54 ↓ -75%
Aetna ASA $498.29 ↓ -70%
Molina Healthcare HIX $531.50 ↓ -68%
Humana HMO $631.16 ↓ -62%
Humana PPO $631.16 ↓ -62%
Cigna PPO $689.29 ↓ -59%
Cigna ManagedCareHMO $689.29 ↓ -59%
United GlobalBenefitPlan $747.43 ↓ -55%
Prime Health Sheriff COMM $830.48 ↓ -50%
Prime Health Sheriff WORKERSCOMP $830.48 ↓ -50%
Plotkin Health COMM $830.48 ↓ -50%
AvMed HIXOON $830.48 ↓ -50%
Evolutions COMM $913.52 ↓ -45%
Multiplan Primary $1,295.54 ↓ -22%
Multiplan Complementary $1,411.81 ↓ -15%
PPO Next PPO $1,411.81 ↓ -15%
PPO Next COMM $1,411.81 ↓ -15%
NovaNet COMM $1,494.86 ↓ -10%
American Health Plan MCR $15,000.00 ↑ +803%

Visitor-reported prices

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Established Patient Office Visit (level 5) at other Florida hospitals

Hospital City Cash price Negotiated range
Adventhealth Daytona Beach Daytona Beach $486.05 not published
Adventhealth Lake Wales Lake Wales $828.10 not published
Adventhealth Palm Coast Parkway Palm Coast $1,062.55 not published
Adventhealth Tampa Tampa $951.11 not published
AdventHealth New Smyrna Beach New Smyrna Beach $637.55 not published
Adventhealth Port Charlotte Port Charlotte $1,107.88 not published
cleveland clinic florida weston hospital Weston $728.00 $50.40 – $560.00
martin north hospital Stuart $728.00 $62.40 – $225.00

All Florida hospitals for this procedure →