Echo guide villus sampling at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$447.30

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$447.30

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$26.39 with BCBS vs $15,000.00 with American Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
BCBS MCRPPO $26.39 ↓ -94%
BCBS MCRHMO $26.48 ↓ -94%
Aetna MCR $30.86 ↓ -93%
Simply MGMCR $68.88 ↓ -85%
Molina Healthcare MGMCR $84.99 ↓ -81%
AvMed HMOFI $107.35 ↓ -76%
United OptionsPPO $108.69 ↓ -76%
Sunshine State Health Plan QHP $114.06 ↓ -75%
AvMed ASOEO $125.24 ↓ -72%
Aetna ASA $134.19 ↓ -70%
Molina Healthcare HIX $143.14 ↓ -68%
Humana HMO $169.97 ↓ -62%
Humana PPO $169.97 ↓ -62%
United GlobalBenefitPlan $201.28 ↓ -55%
Plotkin Health COMM $223.65 ↓ -50%
Prime Health Sheriff WORKERSCOMP $223.65 ↓ -50%
Prime Health Sheriff COMM $223.65 ↓ -50%
AvMed HIXOON $223.65 ↓ -50%
Multiplan Primary $348.89 ↓ -22%
Multiplan Complementary $380.20 ↓ -15%
PPO Next COMM $380.20 ↓ -15%
PPO Next PPO $380.20 ↓ -15%
NovaNet COMM $402.57 ↓ -10%
CorVel Corporation WORKERSCOMP $797.91 ↑ +78%
Prime Health WC $814.71 ↑ +82%
Careworks (Rockport Community) WORKERSCOMP $839.91 ↑ +88%
American Health Plan MCR $15,000.00 ↑ +3253%
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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Echo guide villus sampling at other Florida hospitals

Hospital City Cash price Negotiated range
cleveland clinic florida weston hospital Weston $368.55 $28.99 – $268.00
martin north hospital Stuart $368.55 $25.94 – $268.00
indian river hospital Vero Beach $194.35 $26.75 – $284.00
HCA FLORIDA SARASOTA DOCTORS HOSPITAL VENICE $1,582.56 $869.43 – $887.73
HCA FLORIDA ORANGE PARK HOSPITAL MIDDLEBURG $1,798.59 $856.46 – $874.49
HCA FLORIDA WOODMONT HOSPITAL TAMARAC $2,909.25 $941.54 – $961.37
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE not published $856.46 – $874.49
HCA FLORIDA BRANDON HOSPITAL TAMPA not published $869.43 – $887.73

All Florida hospitals for this procedure →