Diagnostic Mammogram (both breasts) at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$938.75

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

$938.75

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$99.12 with Humana vs $844.88 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Humana TRICARE $99.12 ↓ -89%
TriWest Healthcare Alliance FED $103.94 ↓ -89%
Wellmed MGMCR $106.06 ↓ -89%
Veterans Evaluation Services MCR $106.06 ↓ -89%
Humana MGMCRHMO $106.06 ↓ -89%
Humana MGMCRPPO $106.06 ↓ -89%
Hospice Big Bend FED $106.06 ↓ -89%
NDMS Definitive Care MGMCR $106.06 ↓ -89%
United VACCN $106.06 ↓ -89%
United MCR $108.18 ↓ -88%
BCBS MCRPPO $108.18 ↓ -88%
BCBS MCRHMO $108.18 ↓ -88%
Aetna MCR $108.71 ↓ -88%
WellCare MCR $111.36 ↓ -88%
Sunshine State MCR $111.36 ↓ -88%
American Health Plan MCR $112.42 ↓ -88%
Florida Complete Care MCR $113.48 ↓ -88%
Align Senior Care MGMCR $113.48 ↓ -88%
Healthspring of Florida MGMGR $113.48 ↓ -88%
Gold Kidney of Florida MCR $115.61 ↓ -88%
Clear Spring Health MCR $116.67 ↓ -88%
Centurion GVT $116.67 ↓ -88%
Ultimate Health Plan MCR $121.97 ↓ -87%
Longevity Health Plan MCR $127.27 ↓ -86%
Simply MGMCR $144.57 ↓ -85%
Molina Healthcare MGMCR $178.36 ↓ -81%
AvMed HMOFI $225.30 ↓ -76%
United OptionsPPO $228.12 ↓ -76%
Sunshine State Health Plan QHP $239.38 ↓ -75%
AvMed ASOEO $262.85 ↓ -72%
United AllPayerAppendix $263.00 ↓ -72%
Aetna ASA $281.63 ↓ -70%
Molina Healthcare HIX $300.40 ↓ -68%
Humana PPO $356.73 ↓ -62%
Humana HMO $356.73 ↓ -62%
United GlobalBenefitPlan $422.44 ↓ -55%
AvMed HIXOON $469.38 ↓ -50%
Prime Health Sheriff WORKERSCOMP $469.38 ↓ -50%
Prime Health Sheriff COMM $469.38 ↓ -50%
Plotkin Health COMM $469.38 ↓ -50%
Multiplan Primary $732.23 ↓ -22%
PPO Next PPO $797.94 ↓ -15%
Multiplan Complementary $797.94 ↓ -15%
PPO Next COMM $797.94 ↓ -15%
NovaNet COMM $844.88 ↓ -10%
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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Diagnostic Mammogram (both breasts) at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $534.80 $102.20 – $376.83
Adventhealth Daytona Beach Daytona Beach $627.61 $106.90 – $203.35
Adventhealth Lake Wales Lake Wales $1,704.92 $112.53 – $257.80
Adventhealth Palm Coast Parkway Palm Coast $507.36 $106.90 – $306.90
Adventhealth Tampa Tampa $687.12 $112.53 – $249.82
AdventHealth New Smyrna Beach New Smyrna Beach $647.27 $106.90 – $245.82
HCA FLORIDA MEMORIAL HOSPITAL JACKSONVILLE $1,366.00 $84.85 – $127.27
Adventhealth Port Charlotte Port Charlotte $1,027.30 $112.53 – $205.48

All Florida hospitals for this procedure →