Culture afb any source at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$9.79 with Humana vs $312.61 with Careworks (Rockport Community) — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Humana TRICARE $9.79
TriWest Healthcare Alliance FED $10.58
United AllPayerAppendix $10.80
Humana MGMCRHMO $10.80
Humana MGMCRPPO $10.80
United VACCN $10.80
NDMS Definitive Care MGMCR $10.80
Wellmed MGMCR $10.80
Veterans Evaluation Services MCR $10.80
Hospice Big Bend FED $10.80
BCBS MCRPPO $11.02
United MCR $11.02
BCBS MCRHMO $11.02
Aetna MCR $11.07
WellCare MCR $11.34
Sunshine State MCR $11.34
American Health Plan MCR $11.45
Florida Complete Care MCR $11.56
Align Senior Care MGMCR $11.56
Healthspring of Florida MGMGR $11.56
Gold Kidney of Florida MCR $11.77
Centurion GVT $11.88
Clear Spring Health MCR $11.88
Ultimate Health Plan MCR $12.42
Longevity Health Plan MCR $12.96
Oscar HIX $14.58
Simply Healthcare HIX $16.85
Simply MGMCR $29.88
Molina Healthcare MGMCR $36.87
AvMed HMOFI $46.57
United OptionsPPO $47.15
Sunshine State Health Plan QHP $49.48
AvMed ASOEO $54.33
Aetna ASA $58.22
Molina Healthcare HIX $62.10
Humana PPO $73.74
Humana HMO $73.74
United GlobalBenefitPlan $87.32
AvMed HIXOON $97.03
Plotkin Health COMM $97.03
Prime Health Sheriff COMM $97.03
Prime Health Sheriff WORKERSCOMP $97.03
Multiplan Primary $151.36
PPO Next COMM $164.94
Multiplan Complementary $164.94
PPO Next PPO $164.94
NovaNet COMM $174.65
CorVel Corporation WORKERSCOMP $296.98
Prime Health WC $303.23
Careworks (Rockport Community) WORKERSCOMP $312.61
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Culture afb any source at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $130.42 $10.80 – $40.80
Adventhealth Daytona Beach Daytona Beach $249.72 $10.26 – $18.03
Adventhealth Lake Wales Lake Wales $211.92 $10.80 – $23.98
Adventhealth Palm Coast Parkway Palm Coast $211.92 $10.26 – $23.07
Adventhealth Tampa Tampa $261.14 $10.80 – $23.98
AdventHealth New Smyrna Beach New Smyrna Beach $197.24 $10.26 – $23.59
Adventhealth Port Charlotte Port Charlotte $37.00 $10.80 – $19.72
cleveland clinic florida weston hospital Weston $37.05 $4.02 – $24.65

All Florida hospitals for this procedure →