CT orbit/sella/ or posterior outer inner or middle ear w/contrast at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$401.74 with United vs $12,041.33 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
United AllPayerAppendix $401.74
Aetna QHP $1,258.00
AvMed HMOFI $1,695.00
AvMed ASOEO $1,863.00
Aetna PPO $1,888.00
Aetna HMO $1,888.00
Simply MGMCR $2,060.40
Molina Healthcare MGMCR $2,542.06
CorVel Corporation WORKERSCOMP $3,059.26
Prime Health WC $3,123.66
Careworks (Rockport Community) WORKERSCOMP $3,220.27
United OptionsPPO $3,251.16
Sunshine State Health Plan QHP $3,411.71
Aetna ASA $4,013.78
Molina Healthcare HIX $4,281.36
United GlobalBenefitPlan $6,020.66
Prime Health Sheriff WORKERSCOMP $6,689.63
Plotkin Health COMM $6,689.63
AvMed HIXOON $6,689.63
Prime Health Sheriff COMM $6,689.63
Multiplan Primary $10,435.82
PPO Next COMM $11,372.36
Multiplan Complementary $11,372.36
PPO Next PPO $11,372.36
NovaNet COMM $12,041.33

Visitor-reported prices

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CT orbit/sella/ or posterior outer inner or middle ear w/contrast at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $2,643.60 $178.69 – $1,319.00
Adventhealth Daytona Beach Daytona Beach $2,572.07 $174.01 – $437.27
Adventhealth Lake Wales Lake Wales $8,427.48 $183.17 – $530.75
Adventhealth Palm Coast Parkway Palm Coast $3,674.90 $174.01 – $631.85
Adventhealth Tampa Tampa $8,461.54 $183.17 – $429.66
AdventHealth New Smyrna Beach New Smyrna Beach $2,946.68 $174.01 – $570.98
Adventhealth Port Charlotte Port Charlotte $5,776.47 $183.17 – $347.52
cleveland clinic florida weston hospital Weston $1,320.80 $52.65 – $1,304.75

All Florida hospitals for this procedure →