Contrast x-ray of hip at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$478.57 with CorVel Corporation vs $4,461.70 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
CorVel Corporation WORKERSCOMP $478.57
Prime Health WC $488.65
Careworks (Rockport Community) WORKERSCOMP $503.76
Simply MGMCR $763.45
United AllPayerAppendix $828.27
Molina Healthcare MGMCR $941.92
AvMed HMOFI $1,189.79
United OptionsPPO $1,204.66
Sunshine State Health Plan QHP $1,264.15
AvMed ASOEO $1,388.09
Aetna ASA $1,487.23
Molina Healthcare HIX $1,586.38
Humana PPO $1,883.83
Humana HMO $1,883.83
United GlobalBenefitPlan $2,230.85
Prime Health Sheriff COMM $2,478.72
Plotkin Health COMM $2,478.72
AvMed HIXOON $2,478.72
Prime Health Sheriff WORKERSCOMP $2,478.72
Multiplan Primary $3,866.81
Multiplan Complementary $4,213.83
PPO Next PPO $4,213.83
PPO Next COMM $4,213.83
NovaNet COMM $4,461.70
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

visitor-reported
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Contrast x-ray of hip at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $622.40 $296.84 – $824.45
Adventhealth Palm Coast Parkway Palm Coast $1,222.46 $346.11 – $1,140.93
Adventhealth Tampa Tampa $2,698.83 $364.32 – $808.79
AdventHealth New Smyrna Beach New Smyrna Beach $1,018.52 $346.11 – $795.86
Adventhealth Port Charlotte Port Charlotte $1,659.48 $364.32 – $665.25
cleveland clinic florida weston hospital Weston $2,142.40 $24.16 – $2,618.00
martin north hospital Stuart $2,002.00 $21.62 – $1,540.00
indian river hospital Vero Beach $2,002.00 $22.44 – $2,464.00

All Florida hospitals for this procedure →