Brain MRI (without contrast) at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$10,210.70

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$10,210.70

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$517.79 with United vs $9,189.63 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
United AllPayerAppendix $517.79 ↓ -95%
Aetna QHP $1,256.00 ↓ -88%
Simply MGMCR $1,572.45 ↓ -85%
Aetna PPO $1,885.00 ↓ -82%
Aetna HMO $1,885.00 ↓ -82%
Molina Healthcare MGMCR $1,940.03 ↓ -81%
CorVel Corporation WORKERSCOMP $2,282.81 ↓ -78%
Prime Health WC $2,330.87 ↓ -77%
Careworks (Rockport Community) WORKERSCOMP $2,402.96 ↓ -76%
United OptionsPPO $2,481.20 ↓ -76%
Sunshine State Health Plan QHP $2,603.73 ↓ -74%
Aetna ASA $3,063.21 ↓ -70%
AvMed HMOFI $3,110.00 ↓ -70%
Molina Healthcare HIX $3,267.42 ↓ -68%
AvMed ASOEO $3,418.00 ↓ -67%
United GlobalBenefitPlan $4,594.82 ↓ -55%
Prime Health Sheriff WORKERSCOMP $5,105.35 ↓ -50%
Plotkin Health COMM $5,105.35 ↓ -50%
AvMed HIXOON $5,105.35 ↓ -50%
Prime Health Sheriff COMM $5,105.35 ↓ -50%
Multiplan Primary $7,964.35 ↓ -22%
PPO Next COMM $8,679.10 ↓ -15%
Multiplan Complementary $8,679.10 ↓ -15%
PPO Next PPO $8,679.10 ↓ -15%
NovaNet COMM $9,189.63 ↓ -10%

Visitor-reported prices

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Brain MRI (without contrast) at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $900.00 $242.63 – $1,678.00
Adventhealth Daytona Beach Daytona Beach $5,130.95 $236.71 – $517.67
Adventhealth Lake Wales Lake Wales $13,405.00 $249.17 – $553.15
Adventhealth Palm Coast Parkway Palm Coast $4,395.32 $236.71 – $703.89
Adventhealth Tampa Tampa $5,841.17 $249.17 – $553.15
AdventHealth New Smyrna Beach New Smyrna Beach $4,290.74 $236.71 – $675.95
Adventhealth Port Charlotte Port Charlotte $7,833.94 $249.17 – $454.98
cleveland clinic florida weston hospital Weston $1,778.40 $61.08 – $1,772.25

All Florida hospitals for this procedure →