Bone Density Scan (DEXA) at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$1,956.45

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$1,956.45

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$195.90 with CorVel Corporation vs $1,760.81 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
CorVel Corporation WORKERSCOMP $195.90 ↓ -90%
Prime Health WC $200.02 ↓ -90%
Careworks (Rockport Community) WORKERSCOMP $206.21 ↓ -89%
United AllPayerAppendix $245.18 ↓ -87%
Simply MGMCR $301.29 ↓ -85%
Molina Healthcare MGMCR $371.73 ↓ -81%
AvMed HMOFI $469.55 ↓ -76%
United OptionsPPO $475.42 ↓ -76%
Sunshine State Health Plan QHP $498.89 ↓ -75%
AvMed ASOEO $547.81 ↓ -72%
Aetna ASA $586.93 ↓ -70%
Molina Healthcare HIX $626.06 ↓ -68%
Humana PPO $743.45 ↓ -62%
Humana HMO $743.45 ↓ -62%
United GlobalBenefitPlan $880.40 ↓ -55%
Prime Health Sheriff COMM $978.23 ↓ -50%
Plotkin Health COMM $978.23 ↓ -50%
AvMed HIXOON $978.23 ↓ -50%
Prime Health Sheriff WORKERSCOMP $978.23 ↓ -50%
Multiplan Primary $1,526.03 ↓ -22%
Multiplan Complementary $1,662.98 ↓ -15%
PPO Next PPO $1,662.98 ↓ -15%
PPO Next COMM $1,662.98 ↓ -15%
NovaNet COMM $1,760.81 ↓ -10%
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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Bone Density Scan (DEXA) at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $575.60 $94.06 – $235.69
Adventhealth Daytona Beach Daytona Beach $455.10 $103.72 – $182.21
Adventhealth Palm Coast Parkway Palm Coast $473.09 $103.72 – $286.15
Adventhealth Tampa Tampa $1,476.02 $109.17 – $242.37
AdventHealth New Smyrna Beach New Smyrna Beach $681.26 $103.72 – $238.49
Adventhealth Port Charlotte Port Charlotte $967.20 $109.17 – $199.35
cleveland clinic florida weston hospital Weston $653.90 $8.38 – $780.30
martin north hospital Stuart $596.70 $7.50 – $459.00

All Florida hospitals for this procedure →