Ana ds-dna at HCA FLORIDA GULF COAST HOSPITAL

449 WEST 23RD STREET, PANAMA CITY, FL · HCA Florida Healthcare · · NPI 1699721589

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$15.45

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

$15.45

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$2.38 with Simply vs $84.74 with Careworks (Rockport Community) — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Simply MGMCR $2.38 ↓ -85%
Molina Healthcare MGMCR $2.94 ↓ -81%
AvMed HMOFI $3.71 ↓ -76%
United OptionsPPO $3.75 ↓ -76%
Sunshine State Health Plan QHP $3.94 ↓ -74%
AvMed ASOEO $4.33 ↓ -72%
Aetna ASA $4.63 ↓ -70%
Molina Healthcare HIX $4.94 ↓ -68%
Humana HMO $5.87 ↓ -62%
Humana PPO $5.87 ↓ -62%
United GlobalBenefitPlan $6.95 ↓ -55%
Prime Health Sheriff WORKERSCOMP $7.72 ↓ -50%
AvMed HIXOON $7.72 ↓ -50%
Plotkin Health COMM $7.72 ↓ -50%
Prime Health Sheriff COMM $7.72 ↓ -50%
Humana TRICARE $10.98 ↓ -29%
TriWest Healthcare Alliance FED $11.87 ↓ -23%
Multiplan Primary $12.05 ↓ -22%
Veterans Evaluation Services MCR $12.11 ↓ -22%
Hospice Big Bend FED $12.11 ↓ -22%
Humana MGMCRHMO $12.11 ↓ -22%
United VACCN $12.11 ↓ -22%
United AllPayerAppendix $12.11 ↓ -22%
NDMS Definitive Care MGMCR $12.11 ↓ -22%
Wellmed MGMCR $12.11 ↓ -22%
Humana MGMCRPPO $12.11 ↓ -22%
BCBS MCRPPO $12.35 ↓ -20%
United MCR $12.35 ↓ -20%
BCBS MCRHMO $12.35 ↓ -20%
Aetna MCR $12.41 ↓ -20%
WellCare MCR $12.72 ↓ -18%
Sunshine State MCR $12.72 ↓ -18%
American Health Plan MCR $12.84 ↓ -17%
Align Senior Care MGMCR $12.96 ↓ -16%
Florida Complete Care MCR $12.96 ↓ -16%
Healthspring of Florida MGMGR $12.96 ↓ -16%
Multiplan Complementary $13.13 ↓ -15%
PPO Next PPO $13.13 ↓ -15%
PPO Next COMM $13.13 ↓ -15%
Gold Kidney of Florida MCR $13.20 ↓ -15%
Centurion GVT $13.32 ↓ -14%
Clear Spring Health MCR $13.32 ↓ -14%
NovaNet COMM $13.90 ↓ -10%
Ultimate Health Plan MCR $13.93 ↓ -10%
Longevity Health Plan MCR $14.53 ↓ -6%
Oscar HIX $16.35 ↑ +6%
Simply Healthcare HIX $18.89 ↑ +22%
CorVel Corporation WORKERSCOMP $80.50 ↑ +421%
Prime Health WC $82.20 ↑ +432%
Careworks (Rockport Community) WORKERSCOMP $84.74 ↑ +448%
Aetna QHP not published by hospital
Aetna PPO not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Ana ds-dna at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension Sacred Heart Bay (Bay County Health System, Inc.) Panama City $6.44 $12.11 – $45.88
cleveland clinic florida weston hospital Weston $96.85 $5.23 – $36.55
martin north hospital Stuart $96.85 $5.50 – $32.25
Boca Raton Regional Hospital BOCA RATON $208.65 $12.11 – $39.83
HCA FLORIDA BRANDON HOSPITAL TAMPA $19.05 $10.98 – $89.57
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $5.92 $10.66 – $30.28
Ascension Sacred Heart Pensacola (Sacred Heart Health System, Inc.) Pensacola $6.44 $12.11 – $45.88
Ascension Sacred Heart Gulf (Sacred Heart Health System, Inc.) Joe $6.44 $12.11 – $45.88

All Florida hospitals for this procedure →