Reticulocyte direct measurement automated at HCA FLORIDA FORT WALTON-DESTIN HOSPITAL

1809 GRANADA ST, NAVARRE, FL · HCA Florida Healthcare · · NPI 1639128820

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$395.70

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

$395.70

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$5.04 with Humana vs $395.70 with Beacon Health Options — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Humana TRICARE $5.04 ↓ -99%
TriWest Healthcare Alliance FED $5.46 ↓ -99%
United AllPayerAppendix $5.57 ↓ -99%
Veterans Evaluation Services MCR $5.57 ↓ -99%
Humana MGMCRHMO $5.57 ↓ -99%
Humana MGMCRPPO $5.57 ↓ -99%
NDMS Definitive Care MGMCR $5.57 ↓ -99%
Wellmed MGMCR $5.57 ↓ -99%
United Behavioral Health VACCN $5.57 ↓ -99%
United VACCN $5.57 ↓ -99%
BCBS MCRHMO $5.68 ↓ -99%
BCBS MCRPPO $5.68 ↓ -99%
United MCR $5.68 ↓ -99%
Aetna MCR $5.71 ↓ -99%
Sunshine State MCR $5.85 ↓ -99%
WellCare MCR $5.85 ↓ -99%
American Health Plan MCR $5.90 ↓ -99%
Healthspring of Florida MGMGR $5.96 ↓ -98%
Align Senior Care MGMCR $5.96 ↓ -98%
Florida Complete Care MCR $5.96 ↓ -98%
Gold Kidney of Florida MCR $6.07 ↓ -98%
Clear Spring Health MCR $6.13 ↓ -98%
Centurion GVT $6.13 ↓ -98%
Ultimate Health Plan MCR $6.41 ↓ -98%
Longevity Health Plan MCR $6.68 ↓ -98%
Oscar HIX $7.52 ↓ -98%
Simply Healthcare HIX $8.69 ↓ -98%
Simply MGMCR $60.94 ↓ -85%
Molina Healthcare MGMCR $75.18 ↓ -81%
CorVel Corporation WORKERSCOMP $77.65 ↓ -80%
Prime Health WC $79.29 ↓ -80%
United OptionsPPO $81.51 ↓ -79%
Careworks (Rockport Community) WORKERSCOMP $81.74 ↓ -79%
AvMed HMOFI $94.97 ↓ -76%
Sunshine State Health Plan QHP $100.90 ↓ -75%
AvMed ASOEO $110.80 ↓ -72%
Aetna ASA $118.71 ↓ -70%
Molina Healthcare HIX $126.62 ↓ -68%
Humana PPO $150.37 ↓ -62%
Humana HMO $150.37 ↓ -62%
United GlobalBenefitPlan $178.06 ↓ -55%
AvMed HIXOON $197.85 ↓ -50%
Plotkin Health COMM $197.85 ↓ -50%
Prime Health Sheriff COMM $197.85 ↓ -50%
Prime Health Sheriff WORKERSCOMP $197.85 ↓ -50%
Evolutions Healthcare MANAGEDCAREPPO $257.20 ↓ -35%
Naphcare Prison $257.20 ↓ -35%
Multiplan Primary $308.65 ↓ -22%
Evernorth BHCOMM $316.56 ↓ -20%
PPO Next PPO $336.35 ↓ -15%
PPO Next COMM $336.35 ↓ -15%
Multiplan Complementary $336.35 ↓ -15%
NovaNet COMM $356.13 ↓ -10%
Evolutions Healthcare TRADITIONALPPO $356.13 ↓ -10%
Beacon Health Options MCR $395.70 ↑ +0%
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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Reticulocyte direct measurement automated at other Florida hospitals

Hospital City Cash price Negotiated range
Adventhealth Port Charlotte Port Charlotte $40.62 $5.57 – $10.17
cleveland clinic florida weston hospital Weston $35.75 $2.81 – $46.75
martin north hospital Stuart $68.25 $2.96 – $78.75
HCA FLORIDA JFK HOSPITAL PALM BEACH GARDENS $121.00 $5.29 – $82.35
HCA FLORIDA LAKE CITY HOSPITAL LIVE OAK $25.75 $5.01 – $76.09
HCA FLORIDA WESTSIDE HOSPITAL PLANTATION $121.00 $5.51 – $86.22
HCA FLORIDA NORTH FLORIDA HOSPITAL NEWBERRY $26.23 $5.01 – $85.42
HCA FLORIDA PALMS WEST HOSPITAL LOXAHATCHEE $23.00 $5.51 – $82.35

All Florida hospitals for this procedure →