X-ray swallowing function w/ciner/videoradiography neck radiographs(s)&delayed images contrast study at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$363.13 with Optimum Healthcare vs $3,890.70 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $363.13
United AllPayerAppendix $401.74
AvMed HIX $518.76
United OptionsPPO $553.34
CorVel Corporation WORKERSCOMP $566.49
City of Jacksonville WC $566.49
Prime Health WORKERSCOMP $578.42
Simply Healthcare MGMCR $665.74
Positive Healthcare MCR $951.06
AvMed HMOFI $994.29
Sunshine State Health Plan QHP $1,102.37
Molina Healthcare HIX $1,167.21
Centurion PRISN $1,197.04
AvMed ASOEO $1,210.44
Humana HMO $1,253.67
Humana PPO $1,253.67
Aetna ASA $1,296.90
Corizon COMM $1,296.90
United GlobalBenefitPlanAppendix $1,945.35
Plotkin Health COMM $2,161.50
MultiPlan PRIMARYNETWORK $3,371.94
Evolutions Healthcare MANAGEDCAREPPO $3,458.40
Evernorth COMM $3,458.40
Evolutions Healthcare TRADITIONALPPO $3,674.55
MultiPlan COMPLEMENTARYNETWORK $3,674.55
PPO Next PPO $3,674.55
PPO Next COMM $3,674.55
NovaNet COMM $3,890.70
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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X-ray swallowing function w/ciner/videoradiography neck radiographs(s)&delayed images contrast study at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $216.82 $173.33 – $393.89
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $171.54 – $393.89
Adventhealth Daytona Beach Daytona Beach $1,249.30 $167.61 – $305.71
Adventhealth Lake Wales Lake Wales $1,196.04 $137.92 – $406.63
Adventhealth Palm Coast Parkway Palm Coast $1,182.30 $151.33 – $391.23
Adventhealth Tampa Tampa $1,139.09 $136.01 – $406.63
AdventHealth New Smyrna Beach New Smyrna Beach $639.18 $174.01 – $400.13
Adventhealth Port Charlotte Port Charlotte $2,621.98 $142.14 – $334.46

All Florida hospitals for this procedure →