Therapy nutrition individual initial f2f w/patient each 15 minutes at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$328.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$328.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$24.54 with Hospice Community vs $295.20 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Hospice Community FED $24.54 ↓ -93%
Optimum Healthcare MGMCR $27.55 ↓ -92%
Hospice Haven MCR $27.61 ↓ -92%
United Behavioral Health VACCN $30.68 ↓ -91%
United VACCN $30.68 ↓ -91%
Aetna MCR $30.68 ↓ -91%
NDMS Definitive Care MGMCR $30.68 ↓ -91%
Humana MGMCRHMO $30.68 ↓ -91%
Humana MGMCRPPO $30.68 ↓ -91%
Devoted Health MCR $30.68 ↓ -91%
CarePlus MGMCR $30.68 ↓ -91%
Veterans Evaluation Services MCR $30.68 ↓ -91%
WellMed MGMCRTier2 $30.83 ↓ -91%
WellMed MGMCRTier1 $30.83 ↓ -91%
WellMed MGMCRTier3 $30.83 ↓ -91%
BCBS MCRHMO $31.29 ↓ -90%
United MCR $31.29 ↓ -90%
BCBS MCRPPO $31.29 ↓ -90%
Sunshine State MCR $32.21 ↓ -90%
WellCare MCR $32.21 ↓ -90%
American Health Plan MCR $32.52 ↓ -90%
Cigna Healthspring MCR $32.83 ↓ -90%
Florida Complete Care MGMCR $32.83 ↓ -90%
Gold Kidney MGMCR $33.44 ↓ -90%
Humana TRICARE $34.64 ↓ -89%
BCBS MBN $34.77 ↓ -89%
CorVel Corporation WORKERSCOMP $36.10 ↓ -89%
City of Jacksonville WC $36.10 ↓ -89%
Longevity MCR $36.82 ↓ -89%
Prime Health WORKERSCOMP $36.86 ↓ -89%
AvMed HIX $39.36 ↓ -88%
Simply Healthcare HIX $41.66 ↓ -87%
United OptionsPPO $41.98 ↓ -87%
BCBS HMO $43.62 ↓ -87%
BCBS SBN $43.62 ↓ -87%
BCBS PPO $45.92 ↓ -86%
BCBS NWB $45.92 ↓ -86%
Simply Healthcare MGMCR $50.51 ↓ -85%
Oscar HIX $52.48 ↓ -84%
Aetna QHP $56.42 ↓ -83%
Aetna HMO $63.96 ↓ -81%
Aetna PPO $63.96 ↓ -81%
Positive Healthcare MCR $72.16 ↓ -78%
AvMed HMOFI $75.44 ↓ -77%
Cigna NBN $78.39 ↓ -76%
BCBS PHS $79.05 ↓ -76%
BCBS BSLNON-PAR $79.05 ↓ -76%
Sunshine State Health Plan QHP $83.64 ↓ -75%
Molina Healthcare HIX $88.56 ↓ -73%
Centurion PRISN $90.82 ↓ -72%
AvMed ASOEO $91.84 ↓ -72%
Cigna PPO $92.82 ↓ -72%
Cigna OAP $92.82 ↓ -72%
Humana HMO $95.12 ↓ -71%
Humana PPO $95.12 ↓ -71%
Corizon COMM $98.40 ↓ -70%
Aetna ASA $98.40 ↓ -70%
United GlobalBenefitPlanAppendix $147.60 ↓ -55%
Plotkin Health COMM $164.00 ↓ -50%
MultiPlan PRIMARYNETWORK $255.84 ↓ -22%
Evernorth COMM $262.40 ↓ -20%
Evolutions Healthcare MANAGEDCAREPPO $262.40 ↓ -20%
PPO Next COMM $278.80 ↓ -15%
PPO Next PPO $278.80 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $278.80 ↓ -15%
MultiPlan COMPLEMENTARYNETWORK $278.80 ↓ -15%
NovaNet COMM $295.20 ↓ -10%

Visitor-reported prices

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Therapy nutrition individual initial f2f w/patient each 15 minutes at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $58.46 $33.61 – $86.63
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $33.26 – $86.63
Adventhealth Daytona Beach Daytona Beach $85.84 $25.43 – $44.68
Adventhealth Tampa Tampa $107.42 $26.77 – $59.43
AdventHealth New Smyrna Beach New Smyrna Beach $94.00 $25.43 – $58.48
Adventhealth Port Charlotte Port Charlotte $160.27 not published
cleveland clinic florida weston hospital Weston $137.80 $17.83 – $180.20
martin north hospital Stuart $137.80 $24.07 – $159.00

All Florida hospitals for this procedure →