Therapy Exercise Session (each 15 minutes) at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Sep 1, 2026 · Ingested Sep 24, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$15.20 with Optimum Healthcare vs $162.90 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $15.20 —
Hospice Community FED $20.15 —
AvMed HIX $21.72 —
Hospice Haven MCR $22.67 —
Simply Healthcare HIX $22.99 —
United OptionsPPO $23.17 —
NDMS Definitive Care MGMCR $25.19 —
Veterans Evaluation Services MCR $25.19 —
United Behavioral Health VACCN $25.19 —
United VACCN $25.19 —
Devoted Health MCR $25.19 —
Humana MGMCRHMO $25.19 —
Humana MGMCRPPO $25.19 —
WellMed MGMCRTier3 $25.31 —
WellMed MGMCRTier1 $25.31 —
WellMed MGMCRTier2 $25.31 —
BCBS MCRHMO $25.69 —
BCBS MCRPPO $25.69 —
United MCR $25.69 —
Sunshine State MCR $26.45 —
WellCare MCR $26.45 —
American Health Plan MCR $26.70 —
Aetna MCR $26.70 —
Florida Complete Care MGMCR $26.95 —
Cigna Healthspring MCR $26.95 —
Gold Kidney MGMCR $27.45 —
Simply Healthcare MGMCR $27.87 —
Humana TRICARE $28.63 —
Oscar HIX $28.96 —
Longevity MCR $30.22 —
CorVel Corporation WORKERSCOMP $32.30 —
City of Jacksonville WC $32.30 —
Prime Health WORKERSCOMP $32.98 —
Positive Healthcare MCR $39.82 —
Cigna NBN $43.26 —
AvMed HMOFI $43.44 —
Sunshine State Health Plan QHP $46.16 —
Molina Healthcare HIX $48.87 —
Centurion PRISN $50.12 —
Cigna PPO $51.22 —
Cigna OAP $51.22 —
Aetna ASA $54.30 —
AvMed ASOEO $54.30 —
Corizon COMM $54.30 —
AmeriHealth Caritas HIX $79.64 —
United GlobalBenefitPlanAppendix $81.45 —
Plotkin Health COMM $90.50 —
MultiPlan PRIMARYNETWORK $141.18 —
Evernorth COMM $144.80 —
Evolutions Healthcare MANAGEDCAREPPO $144.80 —
Evolutions Healthcare TRADITIONALPPO $153.85 —
MultiPlan COMPLEMENTARYNETWORK $153.85 —
PPO Next PPO $153.85 —
PPO Next COMM $153.85 —
NovaNet COMM $162.90 —

Visitor-reported prices

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Therapy Exercise Session (each 15 minutes) at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $32.10 $26.98 – $70.25
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $32.10 $27.26 – $70.25
Adventhealth Daytona Beach Daytona Beach $141.26 $28.03 – $49.25
Adventhealth Lake Wales Lake Wales $230.56 $29.51 – $65.51
Adventhealth Palm Coast Parkway Palm Coast $144.70 not published
Adventhealth Tampa Tampa $219.58 $29.51 – $65.51
AdventHealth New Smyrna Beach New Smyrna Beach $159.00 $28.03 – $64.46
Adventhealth Port Charlotte Port Charlotte $328.67 not published

All Florida hospitals for this procedure →