Target gsa panel organ neop at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$585.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

$585.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$49.14 with Optimum Healthcare vs $866.97 with Oscar — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $49.14 ↓ -92%
AvMed HIX $70.20 ↓ -88%
United OptionsPPO $74.88 ↓ -87%
Simply Healthcare MGMCR $90.09 ↓ -85%
City of Jacksonville WC $105.14 ↓ -82%
CorVel Corporation WORKERSCOMP $105.14 ↓ -82%
Prime Health WORKERSCOMP $107.35 ↓ -82%
Positive Healthcare MCR $128.70 ↓ -78%
AvMed HMOFI $134.55 ↓ -77%
Sunshine State Health Plan QHP $149.18 ↓ -74%
Molina Healthcare HIX $157.95 ↓ -73%
Centurion PRISN $161.99 ↓ -72%
AvMed ASOEO $163.80 ↓ -72%
Humana PPO $169.65 ↓ -71%
Humana HMO $169.65 ↓ -71%
Corizon COMM $175.50 ↓ -70%
Aetna ASA $175.50 ↓ -70%
United GlobalBenefitPlanAppendix $263.25 ↓ -55%
Plotkin Health COMM $292.50 ↓ -50%
MultiPlan PRIMARYNETWORK $456.30 ↓ -22%
Evolutions Healthcare MANAGEDCAREPPO $468.00 ↓ -20%
Evernorth COMM $468.00 ↓ -20%
Hospice Community FED $478.33 ↓ -18%
PPO Next PPO $497.25 ↓ -15%
MultiPlan COMPLEMENTARYNETWORK $497.25 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $497.25 ↓ -15%
PPO Next COMM $497.25 ↓ -15%
NovaNet COMM $526.50 ↓ -10%
Hospice Haven MCR $538.12 ↓ -8%
Devoted Health MCR $597.91 ↑ +2%
Veterans Evaluation Services MCR $597.91 ↑ +2%
NDMS Definitive Care MGMCR $597.91 ↑ +2%
Humana MGMCRHMO $597.91 ↑ +2%
Humana MGMCRPPO $597.91 ↑ +2%
United Behavioral Health VACCN $597.91 ↑ +2%
Aetna MCR $597.91 ↑ +2%
United VACCN $597.91 ↑ +2%
United AllPayerAppendix $597.91 ↑ +2%
CarePlus MGMCR $597.91 ↑ +2%
WellMed MGMCRTier3 $600.90 ↑ +3%
WellMed MGMCRTier2 $600.90 ↑ +3%
WellMed MGMCRTier1 $600.90 ↑ +3%
United MCR $609.87 ↑ +4%
BCBS MCRHMO $609.87 ↑ +4%
BCBS MCRPPO $609.87 ↑ +4%
WellCare MCR $627.81 ↑ +7%
Sunshine State MCR $627.81 ↑ +7%
American Health Plan MCR $633.78 ↑ +8%
Florida Complete Care MGMCR $639.76 ↑ +9%
Cigna Healthspring MCR $639.76 ↑ +9%
Gold Kidney MGMCR $651.72 ↑ +11%
Longevity MCR $717.49 ↑ +23%
Simply Healthcare HIX $741.41 ↑ +27%
Oscar HIX $866.97 ↑ +48%
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Target gsa panel organ neop at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $518.00 $526.16 – $1,494.78
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $518.00 $526.16 – $1,494.78
Adventhealth Daytona Beach Daytona Beach $10,333.19 $568.01 – $997.91
Adventhealth Port Charlotte Port Charlotte $3,992.33 $597.91 – $1,091.78
cleveland clinic florida weston hospital Weston $2,234.70 $170.10 – $743.00
martin north hospital Stuart $2,234.70 $179.05 – $743.00
Baptist Hospital MIAMI $2,306.85 $186.60 – $1,567.80
Bethesda Hospital East BOYNTON BEACH $2,306.85 $72.77 – $1,567.80

All Florida hospitals for this procedure →