St analysis behavior qualitative voice/resonance at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$86.48 with Hospice Community vs $129.72 with Longevity — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Hospice Community FED $86.48
City of Jacksonville WC $95.95
CorVel Corporation WORKERSCOMP $95.95
Hospice Haven MCR $97.29
Prime Health WORKERSCOMP $97.97
Humana TRICARE $104.91
Devoted Health MCR $108.10
Humana MGMCRHMO $108.10
Humana MGMCRPPO $108.10
United Behavioral Health VACCN $108.10
Aetna MCR $108.10
United VACCN $108.10
NDMS Definitive Care MGMCR $108.10
Veterans Evaluation Services MCR $108.10
CarePlus MGMCR $108.10
WellMed MGMCRTier3 $108.64
WellMed MGMCRTier1 $108.64
WellMed MGMCRTier2 $108.64
BCBS MCRPPO $110.26
United MCR $110.26
BCBS MCRHMO $110.26
WellCare MCR $113.50
Sunshine State MCR $113.50
American Health Plan MCR $114.59
Florida Complete Care MGMCR $115.67
Cigna Healthspring MCR $115.67
Gold Kidney MGMCR $117.83
Longevity MCR $129.72
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

visitor-reported
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St analysis behavior qualitative voice/resonance at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $254.93 $100.72 – $262.30
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $116.00 $101.77 – $262.30
Adventhealth Daytona Beach Daytona Beach $348.64 $105.39 – $185.16
Adventhealth Lake Wales Lake Wales $1,046.27 $110.94 – $246.29
Adventhealth Palm Coast Parkway Palm Coast $364.61 not published
Adventhealth Tampa Tampa $689.48 $110.94 – $246.29
AdventHealth New Smyrna Beach New Smyrna Beach $262.14 $105.39 – $242.35
Adventhealth Port Charlotte Port Charlotte $904.77 not published

All Florida hospitals for this procedure →