Self-Care and Home Skills Training (each 15 minutes) at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Sep 1, 2026 · Ingested Sep 24, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$16.72 with Optimum Healthcare vs $179.10 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $16.72 —
Hospice Community FED $22.40 —
AvMed HIX $23.88 —
Hospice Haven MCR $25.20 —
Simply Healthcare HIX $25.27 —
United OptionsPPO $25.47 —
NDMS Definitive Care MGMCR $28.00 —
Veterans Evaluation Services MCR $28.00 —
United Behavioral Health VACCN $28.00 —
United VACCN $28.00 —
Devoted Health MCR $28.00 —
Humana MGMCRHMO $28.00 —
Humana MGMCRPPO $28.00 —
WellMed MGMCRTier3 $28.14 —
WellMed MGMCRTier1 $28.14 —
WellMed MGMCRTier2 $28.14 —
BCBS MCRHMO $28.56 —
BCBS MCRPPO $28.56 —
United MCR $28.56 —
Sunshine State MCR $29.40 —
WellCare MCR $29.40 —
American Health Plan MCR $29.68 —
Aetna MCR $29.68 —
Florida Complete Care MGMCR $29.96 —
Cigna Healthspring MCR $29.96 —
Gold Kidney MGMCR $30.52 —
Simply Healthcare MGMCR $30.65 —
Humana TRICARE $31.82 —
Oscar HIX $31.84 —
Longevity MCR $33.60 —
CorVel Corporation WORKERSCOMP $36.10 —
City of Jacksonville WC $36.10 —
Prime Health WORKERSCOMP $36.86 —
Positive Healthcare MCR $43.78 —
Cigna NBN $47.56 —
AvMed HMOFI $47.76 —
Sunshine State Health Plan QHP $50.74 —
Molina Healthcare HIX $53.73 —
Centurion PRISN $55.10 —
Cigna PPO $56.32 —
Cigna OAP $56.32 —
Aetna ASA $59.70 —
AvMed ASOEO $59.70 —
Corizon COMM $59.70 —
AmeriHealth Caritas HIX $87.56 —
United GlobalBenefitPlanAppendix $89.55 —
Plotkin Health COMM $99.50 —
MultiPlan PRIMARYNETWORK $155.22 —
Evernorth COMM $159.20 —
Evolutions Healthcare MANAGEDCAREPPO $159.20 —
Evolutions Healthcare TRADITIONALPPO $169.15 —
MultiPlan COMPLEMENTARYNETWORK $169.15 —
PPO Next PPO $169.15 —
PPO Next COMM $169.15 —
NovaNet COMM $179.10 —

Visitor-reported prices

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Self-Care and Home Skills Training (each 15 minutes) at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $29.90 – $77.88
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $30.22 – $77.88
Adventhealth Daytona Beach Daytona Beach $154.62 $30.23 – $53.11
Adventhealth Lake Wales Lake Wales $223.58 $31.82 – $70.64
Adventhealth Palm Coast Parkway Palm Coast $184.45 not published
Adventhealth Tampa Tampa $167.01 $31.82 – $70.64
AdventHealth New Smyrna Beach New Smyrna Beach $199.82 $30.23 – $69.51
Adventhealth Port Charlotte Port Charlotte $312.67 not published

All Florida hospitals for this procedure →