Radphm lcl tmr plnr bdy sgl day img at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$1,034.96 with Optimum Healthcare vs $11,088.90 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $1,034.96
AvMed HIX $1,478.52
United OptionsPPO $1,577.09
Simply Healthcare MGMCR $1,897.43
City of Jacksonville WC $2,025.95
CorVel Corporation WORKERSCOMP $2,025.95
Prime Health WORKERSCOMP $2,068.60
Positive Healthcare MCR $2,710.62
AvMed HMOFI $2,833.83
United AllPayerAppendix $2,938.37
Sunshine State Health Plan QHP $3,141.86
Molina Healthcare HIX $3,326.67
Centurion PRISN $3,411.68
AvMed ASOEO $3,449.88
Humana PPO $3,573.09
Humana HMO $3,573.09
Corizon COMM $3,696.30
Aetna ASA $3,696.30
United GlobalBenefitPlanAppendix $5,544.45
Plotkin Health COMM $6,160.50
MultiPlan PRIMARYNETWORK $9,610.38
Evernorth COMM $9,856.80
Evolutions Healthcare MANAGEDCAREPPO $9,856.80
Evolutions Healthcare TRADITIONALPPO $10,472.85
MultiPlan COMPLEMENTARYNETWORK $10,472.85
PPO Next PPO $10,472.85
PPO Next COMM $10,472.85
NovaNet COMM $11,088.90
Aetna QHP not published by hospital
Aetna HMO not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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Radphm lcl tmr plnr bdy sgl day img at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $1,608.39 $810.81 – $3,044.09
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $1,608.39 $810.81 – $3,044.09
Adventhealth Daytona Beach Daytona Beach $5,842.02 $538.66 – $1,153.72
Adventhealth Lake Wales Lake Wales $7,384.23 $567.01 – $2,525.63
Adventhealth Palm Coast Parkway Palm Coast $3,508.95 $538.66 – $3,006.70
Adventhealth Tampa Tampa $2,887.12 $567.01 – $2,044.56
AdventHealth New Smyrna Beach New Smyrna Beach $2,463.85 $538.66 – $1,506.48
Adventhealth Port Charlotte Port Charlotte $5,887.77 $567.01 – $1,035.36

All Florida hospitals for this procedure →