Pt therapeutic procedure >=1 area massage each 15 minutes at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

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The hospital's undiscounted list price — almost no one pays this.

$20.50 with Hospice Community vs $31.04 with Prime Health — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

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Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Hospice Community FED $20.50
Hospice Haven MCR $23.06
Humana MGMCRPPO $25.63
Devoted Health MCR $25.63
Humana MGMCRHMO $25.63
United Behavioral Health VACCN $25.63
Aetna MCR $25.63
United VACCN $25.63
NDMS Definitive Care MGMCR $25.63
Veterans Evaluation Services MCR $25.63
CarePlus MGMCR $25.63
WellMed MGMCRTier2 $25.75
WellMed MGMCRTier3 $25.75
WellMed MGMCRTier1 $25.75
BCBS MCRHMO $26.14
United MCR $26.14
BCBS MCRPPO $26.14
WellCare MCR $26.91
Sunshine State MCR $26.91
American Health Plan MCR $27.16
Florida Complete Care MGMCR $27.42
Cigna Healthspring MCR $27.42
Gold Kidney MGMCR $27.93
Humana TRICARE $28.82
CorVel Corporation WORKERSCOMP $30.40
City of Jacksonville WC $30.40
Longevity MCR $30.75
Prime Health WORKERSCOMP $31.04
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

visitor-reported
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Pt therapeutic procedure >=1 area massage each 15 minutes at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $65.95 $27.67 – $72.05
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $42.64 $27.96 – $72.05
Adventhealth Daytona Beach Daytona Beach $168.62 $27.66 – $48.60
Adventhealth Lake Wales Lake Wales $102.39 $29.12 – $64.65
Adventhealth Palm Coast Parkway Palm Coast $159.23 not published
Adventhealth Tampa Tampa $219.68 $29.12 – $64.65
AdventHealth New Smyrna Beach New Smyrna Beach $130.85 $27.66 – $63.61
Adventhealth Port Charlotte Port Charlotte $93.49 not published

All Florida hospitals for this procedure →