Pregnancy Ultrasound (first trimester) at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$60.82 with Optimum Healthcare vs $651.60 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $60.82
AvMed HIX $86.88
United OptionsPPO $92.67
Simply Healthcare MGMCR $111.50
Positive Healthcare MCR $159.28
AvMed HMOFI $166.52
Sunshine State Health Plan QHP $184.62
Molina Healthcare HIX $195.48
Centurion PRISN $200.48
AvMed ASOEO $202.72
Humana PPO $209.96
Humana HMO $209.96
Aetna ASA $217.20
Corizon COMM $217.20
United AllPayerAppendix $245.18
United GlobalBenefitPlanAppendix $325.80
Plotkin Health COMM $362.00
MultiPlan PRIMARYNETWORK $564.72
Evolutions Healthcare MANAGEDCAREPPO $579.20
Evernorth COMM $579.20
City of Jacksonville WC $606.82
CorVel Corporation WORKERSCOMP $606.82
MultiPlan COMPLEMENTARYNETWORK $615.40
Evolutions Healthcare TRADITIONALPPO $615.40
PPO Next PPO $615.40
PPO Next COMM $615.40
Prime Health WORKERSCOMP $619.60
NovaNet COMM $651.60
Aetna PPO not published by hospital
Aetna HMO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

visitor-reported
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Pregnancy Ultrasound (first trimester) at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $542.33 $102.47 – $235.69
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $542.33 $103.54 – $235.69
Adventhealth Daytona Beach Daytona Beach $1,216.88 $103.72 – $236.32
Adventhealth Lake Wales Lake Wales $700.04 $109.17 – $242.37
Adventhealth Palm Coast Parkway Palm Coast $1,070.03 $103.72 – $321.33
Adventhealth Tampa Tampa $1,652.08 $109.17 – $242.37
AdventHealth New Smyrna Beach New Smyrna Beach $587.39 $103.72 – $308.58
Adventhealth Port Charlotte Port Charlotte $1,325.76 $109.17 – $199.35

All Florida hospitals for this procedure →