Pr moderate sedation same physician >= 5 years initial 15 minutes at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$13.30 with City of Jacksonville vs $15,000.00 with American Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

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Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
City of Jacksonville WC $13.30
CorVel Corporation WORKERSCOMP $13.30
Prime Health WORKERSCOMP $13.58
BCBS MCRHMO $181.13
Aetna MCR $181.13
BCBS MCRPPO $181.13
Optimum Healthcare MGMCR $220.50
BCBS MBN $278.25
AvMed HIX $315.00
Simply Healthcare HIX $333.38
United OptionsPPO $336.00
BCBS SBN $349.13
BCBS HMO $349.13
BCBS NWB $367.50
BCBS PPO $367.50
Simply Healthcare MGMCR $404.25
Oscar HIX $420.00
Aetna QHP $451.50
Aetna HMO $511.88
Aetna PPO $511.88
Positive Healthcare MCR $577.50
AvMed HMOFI $603.75
Cigna NBN $627.37
BCBS BSLNON-PAR $632.63
BCBS PHS $632.63
Sunshine State Health Plan QHP $669.38
Molina Healthcare HIX $708.75
Centurion PRISN $726.86
AvMed ASOEO $735.00
Cigna PPO $742.88
Cigna OAP $742.88
Humana PPO $761.25
Humana HMO $761.25
Corizon COMM $787.50
Aetna ASA $787.50
United GlobalBenefitPlanAppendix $1,181.25
Plotkin Health COMM $1,312.50
MultiPlan PRIMARYNETWORK $2,047.50
Evernorth COMM $2,100.00
Evolutions Healthcare MANAGEDCAREPPO $2,100.00
Evolutions Healthcare TRADITIONALPPO $2,231.25
MultiPlan COMPLEMENTARYNETWORK $2,231.25
PPO Next PPO $2,231.25
PPO Next COMM $2,231.25
NovaNet COMM $2,362.50
United Behavioral Health VACCN $2,625.00
American Health Plan MCR $15,000.00

Visitor-reported prices

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Pr moderate sedation same physician >= 5 years initial 15 minutes at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $197.67 $116.53 – $116.53
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $197.67 $116.53 – $116.53
Adventhealth Daytona Beach Daytona Beach $343.56 not published
Adventhealth Lake Wales Lake Wales $1,714.51 not published
Adventhealth Palm Coast Parkway Palm Coast $365.85 not published
Adventhealth Tampa Tampa $1,210.15 not published
AdventHealth New Smyrna Beach New Smyrna Beach $533.57 not published
Adventhealth Port Charlotte Port Charlotte $609.22 not published

All Florida hospitals for this procedure →