New Patient Office Visit (level 5) at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$181.45 with CorVel Corporation vs $15,000.00 with American Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
CorVel Corporation WORKERSCOMP $181.45
City of Jacksonville WC $181.45
Prime Health WORKERSCOMP $185.27
BCBS MCRHMO $321.68
BCBS MCRPPO $321.68
Aetna MCR $321.68
BCBS MBN $494.17
Simply Healthcare HIX $592.07
United OptionsPPO $596.74
BCBS HMO $620.05
BCBS SBN $620.05
BCBS PPO $652.68
BCBS NWB $652.68
Oscar HIX $745.92
Aetna QHP $801.86
Aetna HMO $909.09
Aetna PPO $909.09
BCBS BSLNON-PAR $1,123.54
BCBS PHS $1,123.54
Sunshine State Health Plan QHP $1,188.81
Molina Healthcare HIX $1,258.74
Centurion PRISN $1,290.91
Aetna ASA $1,398.60
Corizon COMM $1,398.60
United GlobalBenefitPlanAppendix $2,097.90
Plotkin Health COMM $2,331.00
MultiPlan PRIMARYNETWORK $3,636.36
Evernorth COMM $3,729.60
Evolutions Healthcare MANAGEDCAREPPO $3,729.60
MultiPlan COMPLEMENTARYNETWORK $3,962.70
Evolutions Healthcare TRADITIONALPPO $3,962.70
PPO Next PPO $3,962.70
PPO Next COMM $3,962.70
NovaNet COMM $4,195.80
United Behavioral Health VACCN $4,662.00
American Health Plan MCR $15,000.00

Visitor-reported prices

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New Patient Office Visit (level 5) at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $313.67 $538.48 – $538.48
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $313.67 $538.48 – $538.48
Adventhealth Daytona Beach Daytona Beach $698.11 not published
Adventhealth Lake Wales Lake Wales $1,222.87 not published
Adventhealth Palm Coast Parkway Palm Coast $964.30 not published
Adventhealth Tampa Tampa $1,167.14 not published
AdventHealth New Smyrna Beach New Smyrna Beach $701.49 not published
Adventhealth Port Charlotte Port Charlotte $1,169.43 not published

All Florida hospitals for this procedure →