New Patient Office Visit (level 3) at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$81.70 with CorVel Corporation vs $15,000.00 with American Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
CorVel Corporation WORKERSCOMP $81.70
City of Jacksonville WC $81.70
Prime Health WORKERSCOMP $83.42
BCBS MCRHMO $238.26
BCBS MCRPPO $238.26
Aetna MCR $238.26
BCBS MBN $366.02
Simply Healthcare HIX $438.53
United OptionsPPO $441.98
BCBS HMO $459.25
BCBS SBN $459.25
BCBS PPO $483.42
BCBS NWB $483.42
Oscar HIX $552.48
Aetna QHP $593.92
Aetna HMO $673.34
Aetna PPO $673.34
BCBS BSLNON-PAR $832.17
BCBS PHS $832.17
Sunshine State Health Plan QHP $880.51
Molina Healthcare HIX $932.31
Centurion PRISN $956.14
Aetna ASA $1,035.90
Corizon COMM $1,035.90
United GlobalBenefitPlanAppendix $1,553.85
Plotkin Health COMM $1,726.50
MultiPlan PRIMARYNETWORK $2,693.34
Evernorth COMM $2,762.40
Evolutions Healthcare MANAGEDCAREPPO $2,762.40
MultiPlan COMPLEMENTARYNETWORK $2,935.05
Evolutions Healthcare TRADITIONALPPO $2,935.05
PPO Next PPO $2,935.05
PPO Next COMM $2,935.05
NovaNet COMM $3,107.70
United Behavioral Health VACCN $3,453.00
American Health Plan MCR $15,000.00

Visitor-reported prices

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New Patient Office Visit (level 3) at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $135.70 $270.75 – $270.75
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $135.70 $270.75 – $270.75
Adventhealth Daytona Beach Daytona Beach $609.46 not published
Adventhealth Lake Wales Lake Wales $650.55 not published
Adventhealth Palm Coast Parkway Palm Coast $555.89 not published
Adventhealth Tampa Tampa $656.36 not published
AdventHealth New Smyrna Beach New Smyrna Beach $502.45 not published
Adventhealth Port Charlotte Port Charlotte $923.23 not published

All Florida hospitals for this procedure →