New Patient Office Visit (level 2) at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$55.10 with CorVel Corporation vs $15,000.00 with American Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
CorVel Corporation WORKERSCOMP $55.10
City of Jacksonville WC $55.10
Prime Health WORKERSCOMP $56.26
BCBS MCRHMO $154.56
BCBS MCRPPO $154.56
Aetna MCR $154.56
Optimum Healthcare MGMCR $188.16
BCBS MBN $237.44
United OptionsPPO $286.72
BCBS HMO $297.92
BCBS SBN $297.92
Simply Healthcare HIX $310.13
BCBS PPO $313.60
BCBS NWB $313.60
Simply Healthcare MGMCR $344.96
Aetna QHP $385.28
Oscar HIX $390.72
Aetna HMO $436.80
Aetna PPO $436.80
Positive Healthcare MCR $492.80
Cigna NBN $535.36
BCBS PHS $539.84
BCBS BSLNON-PAR $539.84
Sunshine State Health Plan QHP $571.20
Molina Healthcare HIX $604.80
Centurion PRISN $620.26
Cigna OAP $633.92
Cigna PPO $633.92
Humana PPO $649.60
Humana HMO $649.60
Aetna ASA $672.00
Corizon COMM $672.00
United GlobalBenefitPlanAppendix $1,008.00
Plotkin Health COMM $1,120.00
MultiPlan PRIMARYNETWORK $1,747.20
Evernorth COMM $1,792.00
Evolutions Healthcare MANAGEDCAREPPO $1,792.00
PPO Next COMM $1,904.00
PPO Next PPO $1,904.00
Evolutions Healthcare TRADITIONALPPO $1,904.00
MultiPlan COMPLEMENTARYNETWORK $1,904.00
NovaNet COMM $2,016.00
United Behavioral Health VACCN $2,240.00
American Health Plan MCR $15,000.00

Visitor-reported prices

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New Patient Office Visit (level 2) at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $104.53 $171.68 – $171.68
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $104.53 $171.68 – $171.68
Adventhealth Daytona Beach Daytona Beach $520.80 not published
Adventhealth Lake Wales Lake Wales $616.15 not published
Adventhealth Tampa Tampa $379.70 not published
AdventHealth New Smyrna Beach New Smyrna Beach $402.91 not published
Adventhealth Port Charlotte Port Charlotte $723.45 not published
cleveland clinic florida weston hospital Weston $241.80 $23.51 – $186.00

All Florida hospitals for this procedure →