MRI breast w IV cont bi at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$12,396.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$12,396.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$635.92 with United vs $15,000.00 with American Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
United AllPayerAppendix $635.92 ↓ -95%
Aetna MCR $855.32 ↓ -93%
BCBS MCRPPO $855.32 ↓ -93%
BCBS MCRHMO $855.32 ↓ -93%
Aetna QHP $946.00 ↓ -92%
Optimum Healthcare MGMCR $1,041.26 ↓ -92%
Aetna PPO $1,156.00 ↓ -91%
Aetna HMO $1,156.00 ↓ -91%
AvMed HIX $1,487.52 ↓ -88%
United OptionsPPO $1,586.69 ↓ -87%
Simply Healthcare MGMCR $1,908.98 ↓ -85%
Positive Healthcare MCR $2,727.12 ↓ -78%
AvMed HMOFI $2,851.08 ↓ -77%
Sunshine State Health Plan QHP $3,160.98 ↓ -75%
Molina Healthcare HIX $3,346.92 ↓ -73%
AvMed ASOEO $3,470.88 ↓ -72%
Aetna ASA $3,718.80 ↓ -70%
United GlobalBenefitPlanAppendix $5,578.20 ↓ -55%
Plotkin Health COMM $6,198.00 ↓ -50%
MultiPlan PRIMARYNETWORK $9,668.88 ↓ -22%
Evolutions Healthcare MANAGEDCAREPPO $9,916.80 ↓ -20%
Evernorth COMM $9,916.80 ↓ -20%
MultiPlan COMPLEMENTARYNETWORK $10,536.60 ↓ -15%
PPO Next COMM $10,536.60 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $10,536.60 ↓ -15%
PPO Next PPO $10,536.60 ↓ -15%
NovaNet COMM $11,156.40 ↓ -10%
United Behavioral Health VACCN $12,396.00 ↑ +0%
American Health Plan MCR $15,000.00 ↑ +21%

Visitor-reported prices

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MRI breast w IV cont bi at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $670.44 $540.77 – $1,111.00
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $670.44 $540.77 – $818.60
Adventhealth Daytona Beach Daytona Beach $1,088.43 $732.50 – $732.50
Adventhealth Palm Coast Parkway Palm Coast $1,088.43 $732.50 – $732.50
Adventhealth Tampa Tampa $6,805.05 $498.10 – $498.10
AdventHealth New Smyrna Beach New Smyrna Beach $1,192.09 not published
Adventhealth Port Charlotte Port Charlotte $8,404.26 $498.10 – $498.10
cleveland clinic florida weston hospital Weston $5,460.00 $108.63 – $6,358.00

All Florida hospitals for this procedure →