Mr sfty implt&/fb asmt stf 1 at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$93.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$93.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$7.81 with Optimum Healthcare vs $83.70 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $7.81 ↓ -92%
AvMed HIX $11.16 ↓ -88%
United OptionsPPO $11.90 ↓ -87%
Simply Healthcare MGMCR $14.32 ↓ -85%
Aetna QHP $16.00 ↓ -83%
Positive Healthcare MCR $20.46 ↓ -78%
AvMed HMOFI $21.39 ↓ -77%
Sunshine State Health Plan QHP $23.71 ↓ -75%
Molina Healthcare HIX $25.11 ↓ -73%
AvMed ASOEO $26.04 ↓ -72%
Aetna ASA $27.90 ↓ -70%
United GlobalBenefitPlanAppendix $41.85 ↓ -55%
Plotkin Health COMM $46.50 ↓ -50%
United AllPayerAppendix $55.10 ↓ -41%
MultiPlan PRIMARYNETWORK $72.54 ↓ -22%
Evolutions Healthcare MANAGEDCAREPPO $74.40 ↓ -20%
Evernorth COMM $74.40 ↓ -20%
Evolutions Healthcare TRADITIONALPPO $79.05 ↓ -15%
MultiPlan COMPLEMENTARYNETWORK $79.05 ↓ -15%
PPO Next PPO $79.05 ↓ -15%
PPO Next COMM $79.05 ↓ -15%
NovaNet COMM $83.70 ↓ -10%
Aetna PPO not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

visitor-reported
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Mr sfty implt&/fb asmt stf 1 at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $23.60 – $55.10
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $23.84 – $55.10
Adventhealth Daytona Beach Daytona Beach $58.85 $28.69 – $50.41
Adventhealth Lake Wales Lake Wales $70.61 $30.20 – $67.05
Adventhealth Palm Coast Parkway Palm Coast $58.85 $28.69 – $64.51
Adventhealth Tampa Tampa $82.38 $30.20 – $67.05
AdventHealth New Smyrna Beach New Smyrna Beach $58.85 not published
Adventhealth Port Charlotte Port Charlotte $105.49 $30.20 – $55.15

All Florida hospitals for this procedure →