Mayo serotonin at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$18.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$18.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$1.51 with Optimum Healthcare vs $75.49 with Prime Health — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $1.51 ↓ -92%
AvMed HIX $2.16 ↓ -88%
United OptionsPPO $2.30 ↓ -87%
Simply Healthcare MGMCR $2.77 ↓ -85%
Positive Healthcare MCR $3.96 ↓ -78%
AvMed HMOFI $4.14 ↓ -77%
Sunshine State Health Plan QHP $4.59 ↓ -75%
Molina Healthcare HIX $4.86 ↓ -73%
Centurion PRISN $4.98 ↓ -72%
AvMed ASOEO $5.04 ↓ -72%
Humana PPO $5.22 ↓ -71%
Humana HMO $5.22 ↓ -71%
Corizon COMM $5.40 ↓ -70%
Aetna ASA $5.40 ↓ -70%
United GlobalBenefitPlanAppendix $8.10 ↓ -55%
Plotkin Health COMM $9.00 ↓ -50%
MultiPlan PRIMARYNETWORK $14.04 ↓ -22%
Evolutions Healthcare MANAGEDCAREPPO $14.40 ↓ -20%
Evernorth COMM $14.40 ↓ -20%
PPO Next COMM $15.30 ↓ -15%
PPO Next PPO $15.30 ↓ -15%
MultiPlan COMPLEMENTARYNETWORK $15.30 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $15.30 ↓ -15%
NovaNet COMM $16.20 ↓ -10%
Hospice Community FED $24.78 ↑ +38%
Hospice Haven MCR $27.88 ↑ +55%
Humana TRICARE $28.95 ↑ +61%
Devoted Health MCR $30.98 ↑ +72%
Humana MGMCRHMO $30.98 ↑ +72%
Humana MGMCRPPO $30.98 ↑ +72%
United Behavioral Health VACCN $30.98 ↑ +72%
Aetna MCR $30.98 ↑ +72%
United VACCN $30.98 ↑ +72%
United AllPayerAppendix $30.98 ↑ +72%
NDMS Definitive Care MGMCR $30.98 ↑ +72%
Veterans Evaluation Services MCR $30.98 ↑ +72%
CarePlus MGMCR $30.98 ↑ +72%
WellMed MGMCRTier2 $31.13 ↑ +73%
WellMed MGMCRTier3 $31.13 ↑ +73%
WellMed MGMCRTier1 $31.13 ↑ +73%
United MCR $31.60 ↑ +76%
BCBS MCRHMO $31.60 ↑ +76%
BCBS MCRPPO $31.60 ↑ +76%
Sunshine State MCR $32.53 ↑ +81%
WellCare MCR $32.53 ↑ +81%
American Health Plan MCR $32.84 ↑ +82%
Cigna Healthspring MCR $33.15 ↑ +84%
Florida Complete Care MGMCR $33.15 ↑ +84%
Gold Kidney MGMCR $33.77 ↑ +88%
Longevity MCR $37.18 ↑ +107%
Simply Healthcare HIX $38.42 ↑ +113%
Oscar HIX $44.92 ↑ +150%
CorVel Corporation WORKERSCOMP $73.93 ↑ +311%
City of Jacksonville WC $73.93 ↑ +311%
Prime Health WORKERSCOMP $75.49 ↑ +319%
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Mayo serotonin at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $27.26 – $77.45
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $27.26 – $77.45
Adventhealth Daytona Beach Daytona Beach $171.72 $29.43 – $51.71
Adventhealth Lake Wales Lake Wales $97.59 $30.98 – $68.78
Adventhealth Palm Coast Parkway Palm Coast $184.93 $29.43 – $66.17
Adventhealth Tampa Tampa $478.18 $30.98 – $68.78
AdventHealth New Smyrna Beach New Smyrna Beach $126.16 $29.43 – $67.68
Adventhealth Port Charlotte Port Charlotte $228.96 $30.98 – $56.57

All Florida hospitals for this procedure →