Mayo avwpr vw factor activity at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$24.69 with Hospice Community vs $250.98 with Prime Health — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Hospice Community FED $24.69
Hospice Haven MCR $27.77
Humana TRICARE $28.84
Devoted Health MCR $30.86
Humana MGMCRHMO $30.86
Humana MGMCRPPO $30.86
United Behavioral Health VACCN $30.86
Aetna MCR $30.86
United VACCN $30.86
United AllPayerAppendix $30.86
NDMS Definitive Care MGMCR $30.86
Veterans Evaluation Services MCR $30.86
CarePlus MGMCR $30.86
WellMed MGMCRTier2 $31.01
WellMed MGMCRTier3 $31.01
WellMed MGMCRTier1 $31.01
BCBS MCRHMO $31.48
United MCR $31.48
BCBS MCRPPO $31.48
WellCare MCR $32.40
Sunshine State MCR $32.40
American Health Plan MCR $32.71
Cigna Healthspring MCR $33.02
Florida Complete Care MGMCR $33.02
Gold Kidney MGMCR $33.64
Longevity MCR $37.03
Simply Healthcare HIX $38.27
Oscar HIX $44.75
City of Jacksonville WC $245.80
CorVel Corporation WORKERSCOMP $245.80
Prime Health WORKERSCOMP $250.98
Aetna PPO not published by hospital
Aetna QHP not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

visitor-reported
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Mayo avwpr vw factor activity at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $74.00 $27.16 – $77.15
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $74.00 $27.16 – $77.15
Adventhealth Daytona Beach Daytona Beach $135.39 $29.32 – $51.51
Adventhealth Lake Wales Lake Wales $107.17 $30.86 – $68.51
Adventhealth Palm Coast Parkway Palm Coast $192.11 $29.32 – $65.91
Adventhealth Tampa Tampa $476.32 $30.86 – $68.51
AdventHealth New Smyrna Beach New Smyrna Beach $102.07 $29.32 – $67.41
Adventhealth Port Charlotte Port Charlotte $205.91 $30.86 – $56.35

All Florida hospitals for this procedure →