M/phmtrc alysishquant/semiq at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$610.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$610.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$42.09 with BCBS vs $15,000.00 with American Health Plan — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
BCBS MCRPPO $42.09 ↓ -93%
BCBS MCRHMO $42.09 ↓ -93%
Aetna MCR $42.09 ↓ -93%
Optimum Healthcare MGMCR $51.24 ↓ -92%
AvMed HIX $73.20 ↓ -88%
Simply Healthcare HIX $77.47 ↓ -87%
United OptionsPPO $78.08 ↓ -87%
United AllPayerAppendix $85.84 ↓ -86%
Simply Healthcare MGMCR $93.94 ↓ -85%
Oscar HIX $97.60 ↓ -84%
Positive Healthcare MCR $134.20 ↓ -78%
AvMed HMOFI $140.30 ↓ -77%
Sunshine State Health Plan QHP $155.55 ↓ -75%
Molina Healthcare HIX $164.70 ↓ -73%
Centurion PRISN $168.91 ↓ -72%
AvMed ASOEO $170.80 ↓ -72%
Humana PPO $176.90 ↓ -71%
Humana HMO $176.90 ↓ -71%
Aetna ASA $183.00 ↓ -70%
Corizon COMM $183.00 ↓ -70%
United GlobalBenefitPlanAppendix $274.50 ↓ -55%
City of Jacksonville WC $274.61 ↓ -55%
CorVel Corporation WORKERSCOMP $274.61 ↓ -55%
Prime Health WORKERSCOMP $280.39 ↓ -54%
Plotkin Health COMM $305.00 ↓ -50%
MultiPlan PRIMARYNETWORK $475.80 ↓ -22%
Evolutions Healthcare MANAGEDCAREPPO $488.00 ↓ -20%
Evernorth COMM $488.00 ↓ -20%
PPO Next COMM $518.50 ↓ -15%
MultiPlan COMPLEMENTARYNETWORK $518.50 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $518.50 ↓ -15%
PPO Next PPO $518.50 ↓ -15%
NovaNet COMM $549.00 ↓ -10%
United Behavioral Health VACCN $610.00 ↑ +0%
American Health Plan MCR $15,000.00 ↑ +2359%
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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M/phmtrc alysishquant/semiq at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $68.94 – $223.15
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $68.94 – $223.15
Adventhealth Port Charlotte Port Charlotte $972.76 not published
Baptist Hospital MIAMI $245.05 $20.65 – $285.30
Bethesda Hospital East BOYNTON BEACH $245.05 $20.65 – $285.30
Boca Raton Regional Hospital BOCA RATON $364.65 $41.40 – $115.00
Doctors Hospital CORAL GABLES $245.05 $20.02 – $285.30
Baptist Health Hospital Doral SOUTH MIAMI $245.05 $20.02 – $285.30

All Florida hospitals for this procedure →