Iron at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$5.18 with Hospice Community vs $239.40 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Hospice Community FED $5.18
Hospice Haven MCR $5.82
Humana TRICARE $6.05
Humana MGMCRPPO $6.47
United AllPayerAppendix $6.47
Veterans Evaluation Services MCR $6.47
United VACCN $6.47
NDMS Definitive Care MGMCR $6.47
Aetna MCR $6.47
United Behavioral Health VACCN $6.47
Devoted Health MCR $6.47
CarePlus MGMCR $6.47
Humana MGMCRHMO $6.47
WellMed MGMCRTier1 $6.50
WellMed MGMCRTier3 $6.50
WellMed MGMCRTier2 $6.50
BCBS MCRHMO $6.60
United MCR $6.60
BCBS MCRPPO $6.60
WellCare MCR $6.79
Sunshine State MCR $6.79
American Health Plan MCR $6.86
Florida Complete Care MGMCR $6.92
Cigna Healthspring MCR $6.92
Gold Kidney MGMCR $7.05
Longevity MCR $7.76
Simply Healthcare HIX $8.02
Oscar HIX $9.38
Optimum Healthcare MGMCR $22.34
AvMed HIX $31.92
United OptionsPPO $34.05
Simply Healthcare MGMCR $40.96
Positive Healthcare MCR $58.52
AvMed HMOFI $61.18
Sunshine State Health Plan QHP $67.83
Molina Healthcare HIX $71.82
Centurion PRISN $73.66
AvMed ASOEO $74.48
Humana PPO $77.14
Humana HMO $77.14
Aetna ASA $79.80
Corizon COMM $79.80
City of Jacksonville WC $81.61
CorVel Corporation WORKERSCOMP $81.61
Prime Health WORKERSCOMP $83.33
United GlobalBenefitPlanAppendix $119.70
Plotkin Health COMM $133.00
MultiPlan PRIMARYNETWORK $207.48
Evolutions Healthcare MANAGEDCAREPPO $212.80
Evernorth COMM $212.80
PPO Next COMM $226.10
Evolutions Healthcare TRADITIONALPPO $226.10
PPO Next PPO $226.10
MultiPlan COMPLEMENTARYNETWORK $226.10
NovaNet COMM $239.40
Aetna PPO not published by hospital
Aetna HMO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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Iron at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $43.48 $5.69 – $16.18
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $43.48 $5.69 – $16.18
Adventhealth Daytona Beach Daytona Beach $108.85 $6.15 – $10.80
Adventhealth Lake Wales Lake Wales $108.85 $6.47 – $14.36
Adventhealth Palm Coast Parkway Palm Coast $116.36 $6.15 – $13.82
Adventhealth Tampa Tampa $332.75 $6.47 – $14.36
AdventHealth New Smyrna Beach New Smyrna Beach $254.55 $6.15 – $14.13
Adventhealth Port Charlotte Port Charlotte $48.01 $6.47 – $11.81

All Florida hospitals for this procedure →