Insitu hybridization (fish) at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$1,567.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$1,567.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$131.63 with Optimum Healthcare vs $1,410.30 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $131.63 ↓ -92%
AvMed HIX $188.04 ↓ -88%
Simply Healthcare HIX $199.01 ↓ -87%
United OptionsPPO $200.58 ↓ -87%
Simply Healthcare MGMCR $241.32 ↓ -85%
Oscar HIX $250.72 ↓ -84%
City of Jacksonville WC $274.61 ↓ -82%
CorVel Corporation WORKERSCOMP $274.61 ↓ -82%
Prime Health WORKERSCOMP $280.39 ↓ -82%
United AllPayerAppendix $291.26 ↓ -81%
Positive Healthcare MCR $344.74 ↓ -78%
AvMed HMOFI $360.41 ↓ -77%
Sunshine State Health Plan QHP $399.58 ↓ -75%
Molina Healthcare HIX $423.09 ↓ -73%
Centurion PRISN $433.90 ↓ -72%
AvMed ASOEO $438.76 ↓ -72%
Humana HMO $454.43 ↓ -71%
Humana PPO $454.43 ↓ -71%
Aetna ASA $470.10 ↓ -70%
Corizon COMM $470.10 ↓ -70%
United GlobalBenefitPlanAppendix $705.15 ↓ -55%
Plotkin Health COMM $783.50 ↓ -50%
MultiPlan PRIMARYNETWORK $1,222.26 ↓ -22%
Evernorth COMM $1,253.60 ↓ -20%
Evolutions Healthcare MANAGEDCAREPPO $1,253.60 ↓ -20%
Evolutions Healthcare TRADITIONALPPO $1,331.95 ↓ -15%
MultiPlan COMPLEMENTARYNETWORK $1,331.95 ↓ -15%
PPO Next COMM $1,331.95 ↓ -15%
PPO Next PPO $1,331.95 ↓ -15%
NovaNet COMM $1,410.30 ↓ -10%
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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Insitu hybridization (fish) at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $165.13 – $476.38
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $166.85 – $476.38
cleveland clinic florida weston hospital Weston $768.30 $92.98 – $397.21
martin north hospital Stuart $768.30 $99.69 – $397.21
indian river hospital Vero Beach $768.30 $94.71 – $397.21
Boca Raton Regional Hospital BOCA RATON $724.10 $100.86 – $469.51
HCA FLORIDA BRANDON HOSPITAL TAMPA $820.69 $278.77 – $291.26
Ascension Sacred Heart Pensacola (Sacred Heart Health System, Inc.) Pensacola $255.60 $172.01 – $830.88

All Florida hospitals for this procedure →