Heart infarct image at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$2,035.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$2,035.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$170.94 with Optimum Healthcare vs $2,068.60 with Prime Health — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $170.94 ↓ -92%
AvMed HIX $244.20 ↓ -88%
United OptionsPPO $260.48 ↓ -87%
Simply Healthcare MGMCR $313.39 ↓ -85%
Positive Healthcare MCR $447.70 ↓ -78%
AvMed HMOFI $468.05 ↓ -77%
Sunshine State Health Plan QHP $518.92 ↓ -75%
Molina Healthcare HIX $549.45 ↓ -73%
Centurion PRISN $563.49 ↓ -72%
AvMed ASOEO $569.80 ↓ -72%
Humana HMO $590.15 ↓ -71%
Humana PPO $590.15 ↓ -71%
Corizon COMM $610.50 ↓ -70%
Aetna ASA $610.50 ↓ -70%
United AllPayerAppendix $848.52 ↓ -58%
United GlobalBenefitPlanAppendix $915.75 ↓ -55%
Plotkin Health COMM $1,017.50 ↓ -50%
MultiPlan PRIMARYNETWORK $1,587.30 ↓ -22%
Evernorth COMM $1,628.00 ↓ -20%
Evolutions Healthcare MANAGEDCAREPPO $1,628.00 ↓ -20%
MultiPlan COMPLEMENTARYNETWORK $1,729.75 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $1,729.75 ↓ -15%
PPO Next PPO $1,729.75 ↓ -15%
PPO Next COMM $1,729.75 ↓ -15%
NovaNet COMM $1,831.50 ↓ -10%
CorVel Corporation WORKERSCOMP $2,025.95 ↓ -0%
City of Jacksonville WC $2,025.95 ↓ -0%
Prime Health WORKERSCOMP $2,068.60 ↑ +2%
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

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Heart infarct image at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $387.22 – $884.18
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $391.25 – $884.18
Adventhealth Port Charlotte Port Charlotte $4,267.24 $417.47 – $762.31
cleveland clinic florida weston hospital Weston $2,432.30 $28.55 – $2,946.10
martin north hospital Stuart $2,252.90 $25.55 – $1,733.00
indian river hospital Vero Beach $2,252.90 $26.14 – $2,772.80
Baptist Hospital MIAMI $940.55 $173.17 – $1,302.30
Bethesda Hospital East BOYNTON BEACH $940.55 $234.02 – $1,302.30

All Florida hospitals for this procedure →