Ghs ot dds rom at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$17.10 with City of Jacksonville vs $30.38 with Longevity — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

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Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
City of Jacksonville WC $17.10
CorVel Corporation WORKERSCOMP $17.10
Prime Health WORKERSCOMP $17.46
Hospice Community FED $20.26
Humana TRICARE $22.67
Hospice Haven MCR $22.79
Devoted Health MCR $25.32
Humana MGMCRHMO $25.32
Humana MGMCRPPO $25.32
United Behavioral Health VACCN $25.32
Aetna MCR $25.32
United VACCN $25.32
NDMS Definitive Care MGMCR $25.32
Veterans Evaluation Services MCR $25.32
CarePlus MGMCR $25.32
WellMed MGMCRTier1 $25.45
WellMed MGMCRTier3 $25.45
WellMed MGMCRTier2 $25.45
United MCR $25.83
BCBS MCRHMO $25.83
BCBS MCRPPO $25.83
WellCare MCR $26.59
Sunshine State MCR $26.59
American Health Plan MCR $26.84
Florida Complete Care MGMCR $27.09
Cigna Healthspring MCR $27.09
Gold Kidney MGMCR $27.60
Longevity MCR $30.38

Visitor-reported prices

visitor-reported
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Ghs ot dds rom at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $21.77 – $56.70
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $22.00 – $56.70
Adventhealth Daytona Beach Daytona Beach $98.63 $6.46 – $11.35
Adventhealth Port Charlotte Port Charlotte $363.95 not published
martin north hospital Stuart $54.60 $5.72 – $48.00
indian river hospital Vero Beach $41.60 $3.93 – $54.40
Baptist Hospital MIAMI $161.20 $27.40 – $223.20
Bethesda Hospital East BOYNTON BEACH $161.20 $26.59 – $223.20

All Florida hospitals for this procedure →