Fracture assessment via dxa at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$471.00

Cash price

?

Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$471.00

Gross charge

?

Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$39.56 with Optimum Healthcare vs $423.90 with NovaNet — same scan, same building. Share

Negotiated rates by payer
?

Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
?

Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
?

Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $39.56 ↓ -92%
AvMed HIX $56.52 ↓ -88%
United OptionsPPO $60.29 ↓ -87%
Simply Healthcare MGMCR $72.53 ↓ -85%
Positive Healthcare MCR $103.62 ↓ -78%
AvMed HMOFI $108.33 ↓ -77%
Sunshine State Health Plan QHP $120.11 ↓ -74%
Molina Healthcare HIX $127.17 ↓ -73%
Centurion PRISN $130.42 ↓ -72%
AvMed ASOEO $131.88 ↓ -72%
Humana HMO $136.59 ↓ -71%
Humana PPO $136.59 ↓ -71%
Corizon COMM $141.30 ↓ -70%
Aetna ASA $141.30 ↓ -70%
United AllPayerAppendix $182.03 ↓ -61%
CorVel Corporation WORKERSCOMP $210.27 ↓ -55%
City of Jacksonville WC $210.27 ↓ -55%
United GlobalBenefitPlanAppendix $211.95 ↓ -55%
Prime Health WORKERSCOMP $214.70 ↓ -54%
Plotkin Health COMM $235.50 ↓ -50%
MultiPlan PRIMARYNETWORK $367.38 ↓ -22%
Evolutions Healthcare MANAGEDCAREPPO $376.80 ↓ -20%
Evernorth COMM $376.80 ↓ -20%
MultiPlan COMPLEMENTARYNETWORK $400.35 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $400.35 ↓ -15%
PPO Next PPO $400.35 ↓ -15%
PPO Next COMM $400.35 ↓ -15%
NovaNet COMM $423.90 ↓ -10%
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

visitor-reported
Report what you paid sign in to post

Comments

Add a comment sign in to post

Fracture assessment via dxa at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $75.77 – $194.81
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $75.77 – $194.81
Adventhealth Port Charlotte Port Charlotte $360.61 $90.88 – $165.94
cleveland clinic florida weston hospital Weston $542.75 $8.01 – $646.00
martin north hospital Stuart $494.00 $8.35 – $380.00
indian river hospital Vero Beach $494.00 $6.39 – $608.00
Boca Raton Regional Hospital BOCA RATON $182.00 $89.25 – $182.84
Ascension Sacred Heart Pensacola (Sacred Heart Health System, Inc.) Pensacola $146.80 $81.04 – $194.81

All Florida hospitals for this procedure →