ER Visit (level 5, high severity) at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$190.00 with City of Jacksonville vs $12,107.00 with AvMed — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

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Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
City of Jacksonville WC $190.00
CorVel Corporation WORKERSCOMP $190.00
Prime Health WORKERSCOMP $194.00
Molina Healthcare HIX $800.00
Sunshine State Health Plan QHP $1,514.00
BCBS MBN $1,618.00
United OptionsPPO $1,719.04
BCBS SBN $2,023.00
BCBS HMO $2,023.00
Cigna NBN $2,029.00
Simply Healthcare HIX $2,127.00
BCBS PPO $2,617.00
BCBS NWB $2,617.00
Cigna OAP $2,680.00
Cigna PPO $2,680.00
Oscar HIX $3,043.00
AvMed HIX $3,289.00
Aetna ASA $4,029.00
BCBS BSLNON-PAR $4,729.00
BCBS PHS $4,729.00
United AllPayerAppendix $5,584.00
United GlobalBenefitPlanAppendix $6,043.50
Plotkin Health COMM $6,715.00
MultiPlan PRIMARYNETWORK $10,475.40
Evernorth COMM $10,744.00
Evolutions Healthcare MANAGEDCAREPPO $10,744.00
AvMed HMOFI $11,024.00
Evolutions Healthcare TRADITIONALPPO $11,415.50
MultiPlan COMPLEMENTARYNETWORK $11,415.50
PPO Next PPO $11,415.50
PPO Next COMM $11,415.50
NovaNet COMM $12,087.00
AvMed ASOEO $12,107.00

Visitor-reported prices

visitor-reported
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ER Visit (level 5, high severity) at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $590.80 – $1,261.61
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $596.96 – $1,261.61
Adventhealth Daytona Beach Daytona Beach $3,418.53 $590.81 – $1,037.95
Adventhealth Lake Wales Lake Wales $4,722.24 $621.90 – $1,380.62
Adventhealth Palm Coast Parkway Palm Coast $3,097.46 $590.81 – $1,328.32
Adventhealth Tampa Tampa $5,579.62 $621.90 – $1,380.62
AdventHealth New Smyrna Beach New Smyrna Beach $4,868.04 $590.81 – $1,358.54
Adventhealth Port Charlotte Port Charlotte $7,102.65 $621.90 – $1,135.59

All Florida hospitals for this procedure →