Endoscopy swallow (fees) vid at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$1,544.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$1,544.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$129.70 with Optimum Healthcare vs $1,389.60 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $129.70 ↓ -92%
Hospice Community FED $154.94 ↓ -90%
CorVel Corporation WORKERSCOMP $164.35 ↓ -89%
City of Jacksonville WC $164.35 ↓ -89%
Prime Health WORKERSCOMP $167.81 ↓ -89%
Hospice Haven MCR $174.31 ↓ -89%
Humana TRICARE $185.14 ↓ -88%
AvMed HIX $185.28 ↓ -88%
Aetna MCR $193.68 ↓ -87%
Devoted Health MCR $193.68 ↓ -87%
Humana MGMCRHMO $193.68 ↓ -87%
Humana MGMCRPPO $193.68 ↓ -87%
CarePlus MGMCR $193.68 ↓ -87%
Veterans Evaluation Services MCR $193.68 ↓ -87%
United Behavioral Health VACCN $193.68 ↓ -87%
NDMS Definitive Care MGMCR $193.68 ↓ -87%
United VACCN $193.68 ↓ -87%
WellMed MGMCRTier1 $194.65 ↓ -87%
WellMed MGMCRTier3 $194.65 ↓ -87%
WellMed MGMCRTier2 $194.65 ↓ -87%
Simply Healthcare HIX $196.09 ↓ -87%
BCBS MCRPPO $197.55 ↓ -87%
United MCR $197.55 ↓ -87%
BCBS MCRHMO $197.55 ↓ -87%
United OptionsPPO $197.63 ↓ -87%
Sunshine State MCR $203.36 ↓ -87%
WellCare MCR $203.36 ↓ -87%
American Health Plan MCR $205.30 ↓ -87%
Florida Complete Care MGMCR $207.24 ↓ -87%
Cigna Healthspring MCR $207.24 ↓ -87%
Gold Kidney MGMCR $211.11 ↓ -86%
Longevity MCR $232.42 ↓ -85%
Simply Healthcare MGMCR $237.78 ↓ -85%
Oscar HIX $247.04 ↓ -84%
Aetna QHP $265.57 ↓ -83%
Aetna HMO $301.08 ↓ -81%
Aetna PPO $301.08 ↓ -81%
Positive Healthcare MCR $339.68 ↓ -78%
AvMed HMOFI $355.12 ↓ -77%
Cigna NBN $369.02 ↓ -76%
Sunshine State Health Plan QHP $393.72 ↓ -75%
Molina Healthcare HIX $416.88 ↓ -73%
Centurion PRISN $427.53 ↓ -72%
AvMed ASOEO $432.32 ↓ -72%
Cigna OAP $436.95 ↓ -72%
Cigna PPO $436.95 ↓ -72%
Humana PPO $447.76 ↓ -71%
Humana HMO $447.76 ↓ -71%
Corizon COMM $463.20 ↓ -70%
Aetna ASA $463.20 ↓ -70%
United GlobalBenefitPlanAppendix $694.80 ↓ -55%
Plotkin Health COMM $772.00 ↓ -50%
MultiPlan PRIMARYNETWORK $1,204.32 ↓ -22%
Evernorth COMM $1,235.20 ↓ -20%
Evolutions Healthcare MANAGEDCAREPPO $1,235.20 ↓ -20%
MultiPlan COMPLEMENTARYNETWORK $1,312.40 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $1,312.40 ↓ -15%
PPO Next PPO $1,312.40 ↓ -15%
PPO Next COMM $1,312.40 ↓ -15%
NovaNet COMM $1,389.60 ↓ -10%

Visitor-reported prices

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Endoscopy swallow (fees) vid at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $177.73 – $462.85
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $179.59 – $462.85
Adventhealth Daytona Beach Daytona Beach $267.42 $54.25 – $95.32
Adventhealth Lake Wales Lake Wales $515.06 $57.11 – $126.78
Adventhealth Palm Coast Parkway Palm Coast $256.78 not published
Adventhealth Tampa Tampa $268.47 $57.11 – $126.78
AdventHealth New Smyrna Beach New Smyrna Beach $180.00 $54.25 – $124.76
Adventhealth Port Charlotte Port Charlotte $274.91 not published

All Florida hospitals for this procedure →