Dxa bone density axl vrt fx at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$749.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$749.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$62.92 with Optimum Healthcare vs $674.10 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $62.92 ↓ -92%
AvMed HIX $89.88 ↓ -88%
United OptionsPPO $95.87 ↓ -87%
Simply Healthcare MGMCR $115.35 ↓ -85%
Positive Healthcare MCR $164.78 ↓ -78%
AvMed HMOFI $172.27 ↓ -77%
Sunshine State Health Plan QHP $191.00 ↓ -74%
Molina Healthcare HIX $202.23 ↓ -73%
Centurion PRISN $207.40 ↓ -72%
AvMed ASOEO $209.72 ↓ -72%
CorVel Corporation WORKERSCOMP $210.27 ↓ -72%
City of Jacksonville WC $210.27 ↓ -72%
Prime Health WORKERSCOMP $214.70 ↓ -71%
Humana HMO $217.21 ↓ -71%
Humana PPO $217.21 ↓ -71%
Corizon COMM $224.70 ↓ -70%
Aetna ASA $224.70 ↓ -70%
United AllPayerAppendix $245.18 ↓ -67%
United GlobalBenefitPlanAppendix $337.05 ↓ -55%
Plotkin Health COMM $374.50 ↓ -50%
MultiPlan PRIMARYNETWORK $584.22 ↓ -22%
Evolutions Healthcare MANAGEDCAREPPO $599.20 ↓ -20%
Evernorth COMM $599.20 ↓ -20%
MultiPlan COMPLEMENTARYNETWORK $636.65 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $636.65 ↓ -15%
PPO Next PPO $636.65 ↓ -15%
PPO Next COMM $636.65 ↓ -15%
NovaNet COMM $674.10 ↓ -10%
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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Dxa bone density axl vrt fx at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $245.68 $102.47 – $235.69
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $245.68 $103.54 – $235.69
Adventhealth Daytona Beach Daytona Beach $501.44 $103.72 – $182.21
Adventhealth Palm Coast Parkway Palm Coast $540.00 $103.72 – $286.15
Adventhealth Tampa Tampa $427.91 $109.17 – $242.37
Adventhealth Port Charlotte Port Charlotte $870.37 $109.17 – $199.35
cleveland clinic florida weston hospital Weston $682.50 $13.83 – $780.30
martin north hospital Stuart $85.80 $14.52 – $132.00

All Florida hospitals for this procedure →