Culture afb any source at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$3,050.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$3,050.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$8.64 with Hospice Community vs $2,745.00 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Hospice Community FED $8.64 ↓ -100%
Hospice Haven MCR $9.72 ↓ -100%
Humana TRICARE $10.09 ↓ -100%
Humana MGMCRPPO $10.80 ↓ -100%
United AllPayerAppendix $10.80 ↓ -100%
Veterans Evaluation Services MCR $10.80 ↓ -100%
United VACCN $10.80 ↓ -100%
NDMS Definitive Care MGMCR $10.80 ↓ -100%
Aetna MCR $10.80 ↓ -100%
United Behavioral Health VACCN $10.80 ↓ -100%
Devoted Health MCR $10.80 ↓ -100%
CarePlus MGMCR $10.80 ↓ -100%
Humana MGMCRHMO $10.80 ↓ -100%
WellMed MGMCRTier1 $10.85 ↓ -100%
WellMed MGMCRTier3 $10.85 ↓ -100%
WellMed MGMCRTier2 $10.85 ↓ -100%
BCBS MCRHMO $11.02 ↓ -100%
United MCR $11.02 ↓ -100%
BCBS MCRPPO $11.02 ↓ -100%
WellCare MCR $11.34 ↓ -100%
Sunshine State MCR $11.34 ↓ -100%
American Health Plan MCR $11.45 ↓ -100%
Florida Complete Care MGMCR $11.56 ↓ -100%
Cigna Healthspring MCR $11.56 ↓ -100%
Gold Kidney MGMCR $11.77 ↓ -100%
Longevity MCR $12.96 ↓ -100%
Simply Healthcare HIX $13.39 ↓ -100%
Oscar HIX $15.66 ↓ -99%
Optimum Healthcare MGMCR $256.20 ↓ -92%
CorVel Corporation WORKERSCOMP $318.77 ↓ -90%
City of Jacksonville WC $318.77 ↓ -90%
Prime Health WORKERSCOMP $325.48 ↓ -89%
AvMed HIX $366.00 ↓ -88%
United OptionsPPO $390.40 ↓ -87%
Simply Healthcare MGMCR $469.70 ↓ -85%
Positive Healthcare MCR $671.00 ↓ -78%
AvMed HMOFI $701.50 ↓ -77%
Sunshine State Health Plan QHP $777.75 ↓ -75%
Molina Healthcare HIX $823.50 ↓ -73%
Centurion PRISN $844.54 ↓ -72%
AvMed ASOEO $854.00 ↓ -72%
Humana PPO $884.50 ↓ -71%
Humana HMO $884.50 ↓ -71%
Corizon COMM $915.00 ↓ -70%
Aetna ASA $915.00 ↓ -70%
United GlobalBenefitPlanAppendix $1,372.50 ↓ -55%
Plotkin Health COMM $1,525.00 ↓ -50%
MultiPlan PRIMARYNETWORK $2,379.00 ↓ -22%
Evernorth COMM $2,440.00 ↓ -20%
Evolutions Healthcare MANAGEDCAREPPO $2,440.00 ↓ -20%
MultiPlan COMPLEMENTARYNETWORK $2,592.50 ↓ -15%
PPO Next PPO $2,592.50 ↓ -15%
PPO Next COMM $2,592.50 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $2,592.50 ↓ -15%
NovaNet COMM $2,745.00 ↓ -10%
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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Culture afb any source at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $134.31 $9.50 – $27.00
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $134.31 $9.50 – $27.00
Adventhealth Daytona Beach Daytona Beach $249.72 $10.26 – $18.03
Adventhealth Lake Wales Lake Wales $211.92 $10.80 – $23.98
Adventhealth Palm Coast Parkway Palm Coast $211.92 $10.26 – $23.07
Adventhealth Tampa Tampa $261.14 $10.80 – $23.98
AdventHealth New Smyrna Beach New Smyrna Beach $197.24 $10.26 – $23.59
Adventhealth Port Charlotte Port Charlotte $37.00 $10.80 – $19.72

All Florida hospitals for this procedure →