CT orbit/sella/ or posterior outer inner or middle ear w/contrast at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

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The hospital's undiscounted list price — almost no one pays this.

$401.74 with United vs $13,725.90 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

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Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
United AllPayerAppendix $401.74
Aetna QHP $716.00
AvMed HIX $825.00
Aetna PPO $876.00
Aetna HMO $876.00
Optimum Healthcare MGMCR $1,281.08
AvMed HMOFI $1,696.00
AvMed ASOEO $1,863.00
United OptionsPPO $1,952.13
Simply Healthcare MGMCR $2,348.65
City of Jacksonville WC $3,283.76
CorVel Corporation WORKERSCOMP $3,283.76
Prime Health WORKERSCOMP $3,352.89
Positive Healthcare MCR $3,355.22
Sunshine State Health Plan QHP $3,889.01
Molina Healthcare HIX $4,117.77
Aetna ASA $4,575.30
United GlobalBenefitPlanAppendix $6,862.95
Plotkin Health COMM $7,625.50
MultiPlan PRIMARYNETWORK $11,895.78
Evolutions Healthcare MANAGEDCAREPPO $12,200.80
Evernorth COMM $12,200.80
Evolutions Healthcare TRADITIONALPPO $12,963.35
PPO Next PPO $12,963.35
PPO Next COMM $12,963.35
MultiPlan COMPLEMENTARYNETWORK $12,963.35
NovaNet COMM $13,725.90

Visitor-reported prices

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CT orbit/sella/ or posterior outer inner or middle ear w/contrast at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $624.28 $171.54 – $783.00
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $624.28 $173.33 – $764.00
Adventhealth Daytona Beach Daytona Beach $2,572.07 $174.01 – $437.27
Adventhealth Lake Wales Lake Wales $8,427.48 $183.17 – $530.75
Adventhealth Palm Coast Parkway Palm Coast $3,674.90 $174.01 – $631.85
Adventhealth Tampa Tampa $8,461.54 $183.17 – $429.66
AdventHealth New Smyrna Beach New Smyrna Beach $2,946.68 $174.01 – $570.98
Adventhealth Port Charlotte Port Charlotte $5,776.47 $183.17 – $347.52

All Florida hospitals for this procedure →