Coombs direct at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$3.95 with Optimum Healthcare vs $42.30 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $3.95
Hospice Community FED $4.31
Hospice Haven MCR $4.85
Humana MGMCRPPO $5.39
Devoted Health MCR $5.39
Veterans Evaluation Services MCR $5.39
Aetna MCR $5.39
CarePlus MGMCR $5.39
Humana MGMCRHMO $5.39
United AllPayerAppendix $5.39
United Behavioral Health VACCN $5.39
United VACCN $5.39
NDMS Definitive Care MGMCR $5.39
WellMed MGMCRTier2 $5.42
WellMed MGMCRTier1 $5.42
WellMed MGMCRTier3 $5.42
BCBS MCRHMO $5.50
United MCR $5.50
BCBS MCRPPO $5.50
AvMed HIX $5.64
WellCare MCR $5.66
Sunshine State MCR $5.66
American Health Plan MCR $5.71
Cigna Healthspring MCR $5.77
Florida Complete Care MGMCR $5.77
Gold Kidney MGMCR $5.88
United OptionsPPO $6.02
Longevity MCR $6.47
Simply Healthcare HIX $6.68
Simply Healthcare MGMCR $7.24
Oscar HIX $7.82
Positive Healthcare MCR $10.34
AvMed HMOFI $10.81
Sunshine State Health Plan QHP $11.98
Molina Healthcare HIX $12.69
Centurion PRISN $13.01
AvMed ASOEO $13.16
Humana PPO $13.63
Humana HMO $13.63
Corizon COMM $14.10
Aetna ASA $14.10
United GlobalBenefitPlanAppendix $21.15
Plotkin Health COMM $23.50
City of Jacksonville WC $26.88
CorVel Corporation WORKERSCOMP $26.88
Prime Health WORKERSCOMP $27.45
MultiPlan PRIMARYNETWORK $36.66
Evolutions Healthcare MANAGEDCAREPPO $37.60
Evernorth COMM $37.60
MultiPlan COMPLEMENTARYNETWORK $39.95
PPO Next COMM $39.95
Evolutions Healthcare TRADITIONALPPO $39.95
PPO Next PPO $39.95
NovaNet COMM $42.30
Aetna QHP not published by hospital
Aetna HMO not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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Coombs direct at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $31.27 $4.74 – $122.22
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $31.27 $4.74 – $122.22
Adventhealth Daytona Beach Daytona Beach $259.96 $58.52 – $102.82
Adventhealth Lake Wales Lake Wales $224.58 $61.60 – $136.76
Adventhealth Palm Coast Parkway Palm Coast $248.45 $58.52 – $131.58
Adventhealth Tampa Tampa $224.12 $61.60 – $136.76
AdventHealth New Smyrna Beach New Smyrna Beach $58.27 $58.52 – $134.57
Adventhealth Port Charlotte Port Charlotte $411.14 $61.60 – $112.49

All Florida hospitals for this procedure →