Contrast x-ray of ankle at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$135.74 with Optimum Healthcare vs $1,454.40 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $135.74
AvMed HIX $193.92
United OptionsPPO $206.85
Simply Healthcare MGMCR $248.86
Positive Healthcare MCR $355.52
AvMed HMOFI $371.68
Sunshine State Health Plan QHP $412.08
Molina Healthcare HIX $436.32
Centurion PRISN $447.47
AvMed ASOEO $452.48
Humana HMO $468.64
Humana PPO $468.64
Corizon COMM $484.80
Aetna ASA $484.80
City of Jacksonville WC $541.05
CorVel Corporation WORKERSCOMP $541.05
Prime Health WORKERSCOMP $552.44
United GlobalBenefitPlanAppendix $727.20
Plotkin Health COMM $808.00
United AllPayerAppendix $828.27
MultiPlan PRIMARYNETWORK $1,260.48
Evolutions Healthcare MANAGEDCAREPPO $1,292.80
Evernorth COMM $1,292.80
MultiPlan COMPLEMENTARYNETWORK $1,373.60
Evolutions Healthcare TRADITIONALPPO $1,373.60
PPO Next PPO $1,373.60
PPO Next COMM $1,373.60
NovaNet COMM $1,454.40
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

visitor-reported
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Contrast x-ray of ankle at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $287.11 – $824.45
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $287.11 – $824.45
Adventhealth Palm Coast Parkway Palm Coast $781.01 $346.11 – $1,140.93
cleveland clinic florida weston hospital Weston $2,142.40 $24.16 – $2,618.00
martin north hospital Stuart $2,002.00 $21.62 – $1,540.00
indian river hospital Vero Beach $140.40 $22.44 – $400.75
Baptist Hospital MIAMI $612.30 $73.69 – $847.80
Bethesda Hospital East BOYNTON BEACH $612.30 $73.69 – $847.80

All Florida hospitals for this procedure →