Consultation/report referred slides prepared elsewhere at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$406.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$406.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$33.84 with United vs $365.40 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
United AllPayerAppendix $33.84 ↓ -92%
Optimum Healthcare MGMCR $34.10 ↓ -92%
AvMed HIX $48.72 ↓ -88%
Simply Healthcare HIX $51.56 ↓ -87%
United OptionsPPO $51.97 ↓ -87%
Simply Healthcare MGMCR $62.52 ↓ -85%
Oscar HIX $64.96 ↓ -84%
Positive Healthcare MCR $89.32 ↓ -78%
AvMed HMOFI $93.38 ↓ -77%
Sunshine State Health Plan QHP $103.53 ↓ -75%
Molina Healthcare HIX $109.62 ↓ -73%
Centurion PRISN $112.42 ↓ -72%
AvMed ASOEO $113.68 ↓ -72%
Humana PPO $117.74 ↓ -71%
Humana HMO $117.74 ↓ -71%
Aetna ASA $121.80 ↓ -70%
Corizon COMM $121.80 ↓ -70%
United GlobalBenefitPlanAppendix $182.70 ↓ -55%
Plotkin Health COMM $203.00 ↓ -50%
CorVel Corporation WORKERSCOMP $295.74 ↓ -27%
City of Jacksonville WC $295.74 ↓ -27%
Prime Health WORKERSCOMP $301.96 ↓ -26%
MultiPlan PRIMARYNETWORK $316.68 ↓ -22%
Evernorth COMM $324.80 ↓ -20%
Evolutions Healthcare MANAGEDCAREPPO $324.80 ↓ -20%
MultiPlan COMPLEMENTARYNETWORK $345.10 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $345.10 ↓ -15%
PPO Next PPO $345.10 ↓ -15%
PPO Next COMM $345.10 ↓ -15%
NovaNet COMM $365.40 ↓ -10%
Aetna QHP not published by hospital
Aetna PPO not published by hospital
Aetna HMO not published by hospital

Visitor-reported prices

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Consultation/report referred slides prepared elsewhere at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $72.89 $33.43 – $231.33
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $72.89 $33.43 – $231.33
Adventhealth Daytona Beach Daytona Beach $439.36 not published
Adventhealth Lake Wales Lake Wales $1,024.75 $39.00 – $86.59
Adventhealth Palm Coast Parkway Palm Coast $492.75 $37.05 – $83.31
Adventhealth Tampa Tampa $639.19 not published
AdventHealth New Smyrna Beach New Smyrna Beach $169.00 not published
Adventhealth Port Charlotte Port Charlotte $225.94 $39.00 – $71.22

All Florida hospitals for this procedure →