Cervical collar molded to pt at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$432.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$432.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$51.84 with AvMed vs $1,039.98 with Longevity — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
AvMed HIX $51.84 ↓ -88%
United OptionsPPO $55.30 ↓ -87%
Aetna QHP $74.30 ↓ -83%
Aetna HMO $84.24 ↓ -81%
Aetna PPO $84.24 ↓ -81%
AvMed HMOFI $99.36 ↓ -77%
Centurion PRISN $119.62 ↓ -72%
AvMed ASOEO $120.96 ↓ -72%
Corizon COMM $129.60 ↓ -70%
Aetna ASA $129.60 ↓ -70%
United GlobalBenefitPlanAppendix $194.40 ↓ -55%
Plotkin Health COMM $216.00 ↓ -50%
MultiPlan PRIMARYNETWORK $336.96 ↓ -22%
Evernorth COMM $345.60 ↓ -20%
PPO Next PPO $367.20 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $367.20 ↓ -15%
MultiPlan COMPLEMENTARYNETWORK $367.20 ↓ -15%
PPO Next COMM $367.20 ↓ -15%
NovaNet COMM $388.80 ↓ -10%
Hospice Community FED $693.32 ↑ +60%
Hospice Haven MCR $779.99 ↑ +81%
United Behavioral Health VACCN $866.65 ↑ +101%
Humana TRICARE $866.65 ↑ +101%
Humana MGMCRHMO $866.65 ↑ +101%
Humana MGMCRPPO $866.65 ↑ +101%
Devoted Health MCR $866.65 ↑ +101%
Aetna MCR $866.65 ↑ +101%
United VACCN $866.65 ↑ +101%
NDMS Definitive Care MGMCR $866.65 ↑ +101%
Veterans Evaluation Services MCR $866.65 ↑ +101%
CarePlus MGMCR $866.65 ↑ +101%
WellMed MGMCRTier1 $870.98 ↑ +102%
WellMed MGMCRTier3 $870.98 ↑ +102%
WellMed MGMCRTier2 $870.98 ↑ +102%
United MCR $883.98 ↑ +105%
BCBS MCRPPO $883.98 ↑ +105%
BCBS MCRHMO $883.98 ↑ +105%
Sunshine State MCR $909.98 ↑ +111%
WellCare MCR $909.98 ↑ +111%
American Health Plan MCR $918.65 ↑ +113%
Cigna Healthspring MCR $927.32 ↑ +115%
Florida Complete Care MGMCR $927.32 ↑ +115%
Gold Kidney MGMCR $944.65 ↑ +119%
Longevity MCR $1,039.98 ↑ +141%

Visitor-reported prices

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Cervical collar molded to pt at other Florida hospitals

Hospital City Cash price Negotiated range
cleveland clinic florida weston hospital Weston not published $1,310.18 – $1,310.18
martin north hospital Stuart not published $1,251.88 – $1,251.88
indian river hospital Vero Beach not published $1,569.81 – $1,569.81
HCA FLORIDA BRANDON HOSPITAL TAMPA not published $840.65 – $1,256.64
HCA FLORIDA JFK HOSPITAL PALM BEACH GARDENS not published $823.32 – $1,256.64
HCA FLORIDA KENDALL HOSPITAL DORAL not published $840.65 – $1,819.96
HCA FLORIDA CAPITAL HOSPITAL TALLAHASSEE not published $840.65 – $1,473.30
HCA FLORIDA CITRUS HOSPITAL Inverness not published $840.65 – $953.32

All Florida hospitals for this procedure →