Brcassure comprehensive panel-sendout at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$105.14 with City of Jacksonville vs $2,646.08 with Oscar — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
City of Jacksonville WC $105.14
CorVel Corporation WORKERSCOMP $105.14
Prime Health WORKERSCOMP $107.35
Hospice Community FED $1,459.90
Hospice Haven MCR $1,642.39
Humana TRICARE $1,705.17
Devoted Health MCR $1,824.88
Humana MGMCRHMO $1,824.88
Humana MGMCRPPO $1,824.88
United Behavioral Health VACCN $1,824.88
Aetna MCR $1,824.88
United VACCN $1,824.88
United AllPayerAppendix $1,824.88
NDMS Definitive Care MGMCR $1,824.88
Veterans Evaluation Services MCR $1,824.88
CarePlus MGMCR $1,824.88
WellMed MGMCRTier2 $1,834.00
WellMed MGMCRTier3 $1,834.00
WellMed MGMCRTier1 $1,834.00
BCBS MCRPPO $1,861.38
United MCR $1,861.38
BCBS MCRHMO $1,861.38
Sunshine State MCR $1,916.12
WellCare MCR $1,916.12
American Health Plan MCR $1,934.37
Florida Complete Care MGMCR $1,952.62
Cigna Healthspring MCR $1,952.62
Gold Kidney MGMCR $1,989.12
Longevity MCR $2,189.86
Simply Healthcare HIX $2,262.85
Oscar HIX $2,646.08
Aetna HMO not published by hospital
Aetna PPO not published by hospital
Aetna QHP not published by hospital

Visitor-reported prices

visitor-reported
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Brcassure comprehensive panel-sendout at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville not published $1,605.89 – $4,562.20
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville not published $1,605.89 – $4,562.20
Adventhealth Daytona Beach Daytona Beach $4,555.24 $1,733.64 – $3,045.72
Adventhealth Lake Wales Lake Wales $5,748.37 $1,824.88 – $4,051.23
Adventhealth Palm Coast Parkway Palm Coast $4,892.43 $1,733.64 – $3,897.76
AdventHealth New Smyrna Beach New Smyrna Beach $3,696.97 $1,733.64 – $3,986.45
Adventhealth Port Charlotte Port Charlotte $12,186.24 $1,824.88 – $3,332.23
Boca Raton Regional Hospital BOCA RATON $3,150.55 $181.00 – $1,870.96

All Florida hospitals for this procedure →