Brain MRI (without contrast) at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

not published by hospital

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

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What you pay up front if you don't use insurance.

not published by hospital

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$517.79 with United vs $12,810.60 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
United AllPayerAppendix $517.79
Aetna QHP $946.00
Aetna PPO $1,156.00
Aetna HMO $1,156.00
Optimum Healthcare MGMCR $1,195.66
AvMed HIX $1,508.00
United OptionsPPO $1,821.95
Simply Healthcare MGMCR $2,192.04
CorVel Corporation WORKERSCOMP $2,450.34
City of Jacksonville WC $2,450.34
Prime Health WORKERSCOMP $2,501.93
AvMed HMOFI $3,110.00
Positive Healthcare MCR $3,131.48
AvMed ASOEO $3,418.00
Sunshine State Health Plan QHP $3,629.67
Molina Healthcare HIX $3,843.18
Aetna ASA $4,270.20
United GlobalBenefitPlanAppendix $6,405.30
Plotkin Health COMM $7,117.00
MultiPlan PRIMARYNETWORK $11,102.52
Evolutions Healthcare MANAGEDCAREPPO $11,387.20
Evernorth COMM $11,387.20
Evolutions Healthcare TRADITIONALPPO $12,098.90
PPO Next PPO $12,098.90
PPO Next COMM $12,098.90
MultiPlan COMPLEMENTARYNETWORK $12,098.90
NovaNet COMM $12,810.60

Visitor-reported prices

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Brain MRI (without contrast) at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $1,127.02 $232.92 – $1,111.00
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $1,127.02 $235.35 – $1,084.00
Adventhealth Daytona Beach Daytona Beach $5,130.95 $236.71 – $517.67
Adventhealth Lake Wales Lake Wales $13,405.00 $249.17 – $553.15
Adventhealth Palm Coast Parkway Palm Coast $4,395.32 $236.71 – $703.89
Adventhealth Tampa Tampa $5,841.17 $249.17 – $553.15
AdventHealth New Smyrna Beach New Smyrna Beach $4,290.74 $236.71 – $675.95
Adventhealth Port Charlotte Port Charlotte $7,833.94 $249.17 – $454.98

All Florida hospitals for this procedure →