Brain image w/flow 4 + views at HCA FLORIDA MEMORIAL HOSPITAL

11850 ATLANTIC BLVD, JACKSONVILLE, FL · HCA Florida Healthcare · · NPI 1447206438

Source: hospital's published price file ↗ · Published Mar 1, 2026 · Ingested Sep 10, 2026

$3,007.00

Cash price

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Discounted cash price

What a hospital charges a self-pay patient who pays directly, without going through insurance — usually well below the gross charge.

Example: A CT scan has a $3,200 gross charge but an $850 discounted cash price. Ask for it by name when scheduling — hospitals don't always advertise it up front.

Full explanation →

What you pay up front if you don't use insurance.

$3,007.00

Gross charge

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Gross charge (chargemaster price)

The hospital's full, undiscounted list price — pulled from its internal "chargemaster" price list. Almost no one actually pays this.

Example: A chest X-ray has a gross charge of $1,450. The same hospital's discounted cash price for the same X-ray is $180 — the gross charge mostly anchors negotiations, not what patients pay.

Full explanation →

The hospital's undiscounted list price — almost no one pays this.

$252.59 with Optimum Healthcare vs $2,706.30 with NovaNet — same scan, same building. Share

Negotiated rates by payer
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Negotiated rate

The price a specific insurance plan agreed to pay the hospital for a service — it varies by insurer, and even by plan within the same insurer.

Example: The same knee MRI has a negotiated rate of $904 with one insurer's PPO plan and $1,509 with another's — identical hospital, identical scan.

Full explanation →

Payer
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Payer

The insurance company footing the bill — Aetna, UnitedHealthcare, Medicare, and so on.

Example: "Blue Cross Blue Shield" is the payer. Its negotiated rate for an MRI might be $904, while a different payer's negotiated rate for the same scan is $1,509.

Full explanation →
Plan
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Plan

The specific product an insurer sells — e.g. "Blue Cross PPO 500" — which sets your deductible, coinsurance and negotiated rates.

Example: Two people both insured by Aetna can owe very different amounts for the same MRI: $50 with an HMO plan's flat copay, or the full $1,200 toward a high-deductible PPO plan's unmet deductible.

Full explanation →
Negotiated rate vs. cash
Optimum Healthcare MGMCR $252.59 ↓ -92%
AvMed HIX $360.84 ↓ -88%
United OptionsPPO $384.90 ↓ -87%
Simply Healthcare MGMCR $463.08 ↓ -85%
Positive Healthcare MCR $661.54 ↓ -78%
AvMed HMOFI $691.61 ↓ -77%
Sunshine State Health Plan QHP $766.78 ↓ -75%
Molina Healthcare HIX $811.89 ↓ -73%
Centurion PRISN $832.64 ↓ -72%
AvMed ASOEO $841.96 ↓ -72%
Humana HMO $872.03 ↓ -71%
Humana PPO $872.03 ↓ -71%
Corizon COMM $902.10 ↓ -70%
Aetna ASA $902.10 ↓ -70%
United AllPayerAppendix $1,101.15 ↓ -63%
United GlobalBenefitPlanAppendix $1,353.15 ↓ -55%
Plotkin Health COMM $1,503.50 ↓ -50%
CorVel Corporation WORKERSCOMP $2,025.95 ↓ -33%
City of Jacksonville WC $2,025.95 ↓ -33%
Prime Health WORKERSCOMP $2,068.60 ↓ -31%
MultiPlan PRIMARYNETWORK $2,345.46 ↓ -22%
Evolutions Healthcare MANAGEDCAREPPO $2,405.60 ↓ -20%
Evernorth COMM $2,405.60 ↓ -20%
MultiPlan COMPLEMENTARYNETWORK $2,555.95 ↓ -15%
Evolutions Healthcare TRADITIONALPPO $2,555.95 ↓ -15%
PPO Next PPO $2,555.95 ↓ -15%
PPO Next COMM $2,555.95 ↓ -15%
NovaNet COMM $2,706.30 ↓ -10%
Aetna HMO not published by hospital
Aetna QHP not published by hospital
Aetna PPO not published by hospital

Visitor-reported prices

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Brain image w/flow 4 + views at other Florida hospitals

Hospital City Cash price Negotiated range
Ascension St. Vincent's Southside (St. Luke's-St. Vincent's HealthCare, Inc.) Jacksonville $1,550.95 $518.69 – $1,158.73
Ascension St. Vincent's Riverside (St. Vincent's Medical Center, Inc.) Jacksonville $1,550.95 $524.09 – $1,158.73
Adventhealth Daytona Beach Daytona Beach $3,206.31 $538.66 – $946.34
Adventhealth Lake Wales Lake Wales $2,921.40 $567.01 – $1,258.77
Adventhealth Tampa Tampa $4,228.74 $567.01 – $1,258.77
Adventhealth Port Charlotte Port Charlotte $4,003.46 $567.01 – $1,035.36
cleveland clinic florida weston hospital Weston $3,184.35 $25.42 – $3,946.55
martin north hospital Stuart $3,017.95 $22.75 – $2,321.50

All Florida hospitals for this procedure →